Tag: digital marketing
What you need to know about Google Wave extensions
We've written about Google Wave a couple of times recently: it's Google's next big thing, mashing up email, messaging, chat, social networking, collaborative working and other technologies.
June 12, 2009
Unboxing the premium album boxes
Quote of the day: "If you're thinking that your band is not ''big enough'' to start charging fans a premium, then maybe your not thinking enough out of the box about what you'd put into your deluxe box to make it worth buying".
June 10, 2009
Travis Barker and DJ-AM launch Twitter mixtape giveaway
Here's more evidence to support our view that Twitter in itself isn't a revolution in music marketing in itself - but just a tool for clever artists and labels to make the most of.
June 2, 2009
Call Katy Perry and tell her how your day went
Forget social media and iPhone apps and Flash games and all the other new-fangled digital marketing channels. Katy Perry wants fans to pick up the phone and give her a call.
May 21, 2009
Asher Roth gets an iPhone app
Asher Roth is the latest artist to get his own iPhone app - in this case, from EpicTilt, a firm that's worked with the likes of Lil Wayne, Lady Gaga and Akon in the past.
April 27, 2009
Smashing Pumpkins launching $40 subscription service
The latest band to go direct to fans is the Smashing Pumpkins, with mainman Billy Corgan launching a 12-week $40 subscription service for "access to various media updates detailing the creative process within the studio"...
April 27, 2009
Amazon nabs exclusive Bob Dylan video
Bob Dylan is certainly spreading the digital love around for his new album.
April 21, 2009
Nickelback to get Bluetooth marketing boost
This is how you remind me... that I can download a free video! The technology required for Bluetooth-based proximity marketing has been around for a while now, but is still seen as something of a novelty.
March 30, 2009
Kasabian giving away free MP3 track from new album
Kasabian have announced plans to give away `Vlad The Impaler', the lead-off track from their new album, for free.
March 26, 2009
Placebo giving away album title track to promote luxury box-set
Fresh from signing a new pan-European deal with PIAS, Placebo have started giving away a free download of Battle For The Sun, the title track from their new album.
March 19, 2009