Tag: digital marketing

The latest tool that aims to help labels and managers track online buzz around their artists is Trendrr Pro, a new premium version of an existing free service.

This is an intriguing idea: if you're running forums for an artist or music service, why not integrate them with Twitter?

Search Engine Optimisation (SEO) is a term that's been bandied about in music marketing circles for years now.

Another useful tutorial from Mashable today: 10 Twitter Best Practices for Brands, written by Intel's social media strategist Michael Brito.

If you're managing a bunch of Twitter feeds for your company or artists, you'll be needing a desktop application to help.

Ticketmaster's decision to close its Echomusic digital marketing subsidiary could leave as many as 200 artists in the lurch, according to a report on String Theory Media's blog.

Placebo are riding high in charts around Europe, following the release of their sixth studio album Battle For The Sun.

We've written about Google Wave a couple of times recently: it's Google's next big thing, mashing up email, messaging, chat, social networking, collaborative working and other technologies.

Quote of the day: "If you're thinking that your band is not ''big enough'' to start charging fans a premium, then maybe your not thinking enough out of the box about what you'd put into your deluxe box to make it worth buying".

Here's more evidence to support our view that Twitter in itself isn't a revolution in music marketing in itself - but just a tool for clever artists and labels to make the most of.

Forget social media and iPhone apps and Flash games and all the other new-fangled digital marketing channels. Katy Perry wants fans to pick up the phone and give her a call.

Asher Roth is the latest artist to get his own iPhone app - in this case, from EpicTilt, a firm that's worked with the likes of Lil Wayne, Lady Gaga and Akon in the past.