Tag: digital music marketing

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Sandbox Summit 2018 – London #MarketMusicBetter

Music Ally is delighted to announce the agenda and first set of confirmed speakers for this year’s Sandbox Summit sponsored by Linkfire which will take place at the London Arthouse on Wednesday 31st October. Early bird...
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Instagram music’s Lauren Wirtzer Seawood talks artists, fans, stories

“The reality, particularly for artists, is that people want to feel like they can connect with you. And it’s really hard to connect when you’re perfect all the time…” It’s interesting that Lauren Wirtzer Seawood...
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Sandbox 193: Playlisten without prejudice

Lead: Labels and artists spent 2017 getting their heads around how playlists have created a new centre of gravity for the record business. The old ways of promoting a record (discounting at retail, plugging at radio, pitching...
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Music Ally Report 400 – 2017 Special: The Ways Ahead

Welcome to the first Music Ally Report of 2017. We ended 2016 by speaking to a wide range of people from around the industry about how the year was for them – outlining the things they were both excited and frustrated...
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Sandbox 178: Mixed Up

Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...
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Sandbox 177: One Congregation Under A Groove

Lead: Group listening is back for a second swing, with the likes of Stationhead, Vertigo and JQBX all hoping to learn from the shortcomings of Turntable.fm and Soundrop. We speak to those trying to carve out a space here...
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Sandbox 176: All or Nothing

Lead: The gap between albums is getting shorter and the turnover time faster. Add into that the demand to feed multiple social media channels plus the fact that anything can be a single now – and worked simultaneously...
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Sandbox 175: Music goes all-in on Snapchat

Lead: While everyone is currently flapping about Snapchat in terms of its jaw-dropping $28.3bn valuation after its IPO, it’s important to bring things back to what the app actually does and how its huge audience engages...
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Sandbox 174: On Air, Video goes live

Lead: Native video was where creatives were being shunted last year, but this year it’s all about live video. With YouTube and Facebook Live promising greater promotional opportunities and reach, to Instagram, Periscope,...
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Sandbox 166: LP RIP

Lead: The album used to be the centre of gravity for both artist contracts and marketing campaigns. As consumption changes and tilts more towards the single, how do we need to rethink marketing? We look at why the album...
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In this week’s Sandbox report

Our fortnightly digital music marketing report was published yesterday afternoon. Its lead feature looks at the maturing industry of fan patronage, with artists putting in the effort on sites like Patreon seeing the results. 
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Future Music Marketing: Hits or Hype?

Our next evening event will take place on 16 April, when a panel of experts will be discussing what’s next for digital music marketing, and whether the most talked-about technologies are hits or hype. Up for discussion:...