British indie-folk group Daughter released their third album, Stereo Mind Game, on 7 April 2023. It was their first album since Not to Disappear in 2016. The band are mostly inactive on social media but their fanbase had been plugging that gap online in their absence and were a key part of the campaign for […]
UK-based post-punk band ĠENN released unum, their debut album, on 6 October and, in an age when album sleeves are squashed down to the size of a postage stamp, decided to focus on making the sleeve art a major part of the marketing. Based around the house on the cover of the album, they have […]
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the artist Laufey, which AWAL created to celebrate the release of her new album “Bewitched”. Upon looking into where this website was built on, we discovered the tool Wyng, which made us curious to find out more. Here’s what we found. […]
In the 1990s, hidden tracks on CDs were de rigueur. The discs had more storage space than the average album run time so artists would use them to bury experimental tracks, like Nirvana did with ‘Endless Nameless’ on Nevermind, or showcase why they should not be allowed to spend years making a follow-up album, like […]
SoundCloud, the creator-oriented DSP offers lots of new features that promise juicy marketing connectivity with superfans. So: what’s on offer, how are artists building communities in interesting ways, and can these communities fuel growth for emerging and established artists? We speak to the insiders and take stock.
This is a guest column by David Martin, CEO of the Featured Artists Coalition – the UK trade body that represents the rights and interests of music artists. In this […]
Vickie Nauman, founder of music consultancy CrossBorderWorks, argues that the $9.99/month all-you-can-eat paradigm is not allowing superfans to support artists as much as they could – and that web3 technology will invigorate the music industry by creating many more opportunities for fans to interact with artists – at a whole new series of price points.
This article from Last.fm is Partner Content. The Music Ally Focus Podcast recently welcomed Michael Horan, VP of Product at Last.fm, which is just about to hit a remarkable milestone: […]
One thing we’ve learned about Patreon subscribers is that they want more – which usually means new ways to get closer to the artist. And they’re happy – or even glad – to pay for […]
Patreon has become a key platform for musicians of all stripes – perhaps to be expected of a company co-founded by a musician: Jack Conte, of band Pomplamoose, and who remains the company’s CEO today. Patreon has emerged as one of the platforms to build a paying community – that rewards artists for their creativity, […]
The link-in-bio marketplace has become very crowded over the last few years. This has also spawned innovation in the space – with platforms finding unique ways to add value on […]
Another enormous shift this year was seen in artists building (and fans supporting) a robust portfolio of alternative, direct-to-fan income streams.