K-Pop group TWICE to get their own YouTube Originals docu-series
YouTube really is throwing its weight behind K-Pop groups hoping to grow their audiences globally. The latest to benefit is TWICE, one of the groups created by Korean music firm JYP Entertainment. Billboard reports that...
August 20, 2019
Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
BBC’s Instagramification is a ‘personalised, data-driven documentary’
Unfortunately only people within the UK can watch Instagramification, a new pilot documentary by British public-service broadcaster the BBC about “the good, the bad and the ugly of the world’s fastest growing social...
August 6, 2019
Sandbox issue 230: Why Email Marketing Is More Important Than Ever
Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...
June 12, 2019
YouTube makes an artist spotlight story for Maren Morris
Country star Maren Morris is the latest artist to get an ‘Artist Spotlight Story’ from YouTube. It debuted on 10 May: a 15-minute mini-documentary that tracks Morris’ journey from “from her early...
May 13, 2019
Ariana Grande gets four-part docu-series commissioned by YouTube
Ariana Grande has been breaking Spotify records with her ‘thank u, next’ track, and now she’s become the latest artist to get her own documentary on YouTube. In fact, ‘Ariana Grande: Dangerous Woman Diaries’ is...
November 29, 2018
Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants
Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...
October 17, 2018
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
Sandbox 165: What’s Up, Doc?
Lead: Documentaries used to be ponderous 90-minute affairs, but now they are part of the “exclusive content” arms race, with digital services bankrolling them and chopping them into web-friendly consumable chunks. We...
October 5, 2016
Apple Music and Spotify in music documentary arms race
You stand around for ages waiting for a streaming music service to make a documentary about a band, a record label or a genre and then three show up at once. Etc. Possibly on the back on an exclusive deal with Cash Money...
August 18, 2016
Rick Rubin rolls out the memories on Genius
Lyrical annotations service Genius has a new user, and he’ll be familiar to many of you: Rick Rubin. The famous producer has been adding his studio memories to a selection of tracks on the service, with anecdotes about...
February 4, 2015
Rolling Stones to stream archive of concert films through Facebook
The Rolling Stones are the latest artist to work with e-commerce firm Screenburn to stream films to fans on Facebook, following in the footsteps of Katy Perry and Paul McCartney. The Stones are making six films available,...
September 6, 2014