Justin Bieber’s ‘Next Chapter’ is another YouTube documentary
If 10 episodes of YouTube documentary about Justin Bieber weren’t enough for you earlier this year, we have some good news. The video service is following up its ‘Justin Bieber: Seasons’ series with a one-off 30-minute...
October 26, 2020
Cash Money docuseries to debut on Spotify’s RapCaviar playlist
It’s fair to say that Cash Money Records, whose roster has included Lil Wayne, Drake and Nicki Minaj among others, likes exclusive documentaries about its history. ‘Before Anythang: The Cash Money Story’ launched on...
February 21, 2020
YouTube to release a documentary about Coachella festival
YouTube already goes back a long way with the Coachella Valley Music and Arts Festival: it has been streaming sets live from the annual event for a decade. Now it’s going back even further. YouTube is launching a documentary...
January 7, 2020
YouTube to release an original Justin Bieber docu-series
Justin Bieber is back. Well, he will be tomorrow (3 January) with his new single ‘Yummy’. Bieber will also be the latest artist to be the subject of a YouTube docu-series, which was announced on the last day of 2019....
January 2, 2020
K-Pop group TWICE to get their own YouTube Originals docu-series
YouTube really is throwing its weight behind K-Pop groups hoping to grow their audiences globally. The latest to benefit is TWICE, one of the groups created by Korean music firm JYP Entertainment. Billboard reports that...
August 20, 2019
Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
BBC’s Instagramification is a ‘personalised, data-driven documentary’
Unfortunately only people within the UK can watch Instagramification, a new pilot documentary by British public-service broadcaster the BBC about “the good, the bad and the ugly of the world’s fastest growing social...
August 6, 2019
Sandbox issue 230: Why Email Marketing Is More Important Than Ever
Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...
June 12, 2019
YouTube makes an artist spotlight story for Maren Morris
Country star Maren Morris is the latest artist to get an ‘Artist Spotlight Story’ from YouTube. It debuted on 10 May: a 15-minute mini-documentary that tracks Morris’ journey from “from her early...
May 13, 2019
Ariana Grande gets four-part docu-series commissioned by YouTube
Ariana Grande has been breaking Spotify records with her ‘thank u, next’ track, and now she’s become the latest artist to get her own documentary on YouTube. In fact, ‘Ariana Grande: Dangerous Woman Diaries’ is...
November 29, 2018
Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants
Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has...
October 17, 2018
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018