Tag: documentary
Posted inSandbox

Sandbox Issue 234: The New Era Of Music Videos

Avatar photo by Stuart Dredge

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

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Sandbox issue 230: Why Email Marketing Is More Important Than Ever

by Rocio Sanchez

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise messaging. Yet there are still many pitfalls, so in this issue we outline how to use email […]

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Sandbox Issue 214: Radio Ahead. Pitching to the non-traditional radio giants

by Rocio Sanchez

Lead: In the good old days, you could just employ a plugger to get your songs played on radio (or, if you had deep pockets and shallow morals, you could engage in some light payola). Today what “radio” actually is has twisted and turned so much as to be unrecognisable and the old ways of […]

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Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle

by Rocio Sanchez

Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting and maintaining album sales. Once a rare thing reserved for a few big […]

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