If you, like us, boggled at the 44.2 million viewers attracted by a recent Backstreet Boys livestream on WeChat…
Douyin has announced plans to break that rhythm deliberately, to keep on the right side of an increasingly stern-on-digital-bingeing government.
Douyin is the Chinese version of TikTok, and like other apps that are popular with young people in China, it’s facing pressure to limit the time they spend on its service.
Cue what Douyin described in a blog post as “the most stringent youth protection measures in the history of the platform” – a ‘youth mode’ for people under the age of 14 that will limit their daily usage to 40 minutes.
Douyin is also going to be upping the educational content for anyone in youth mode: “novel and interesting popular science experiments, exhibitions in museums and galleries, beautiful scenery across the country, explanations of historical knowledge, and so on”.
China’s copyright laws are getting an update, including more careful definitions of copyrighted works, and much bigger punitive damages for infringement.
Music is included: with the industry having lobbied hard for the creation of public performance rights and broadcasting rights in China, both have now been implemented in law.
There are some big implications for short-video platforms like Douyin (TikTok’s Chinese version), as the use of music in video is now clearly defined, and owners of songs have the right to exercise their copyright where those songs are used in user-generated videos.
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The challenge of levering children off their favourite app is one being grappled with by parents across the world, whether it’s YouTube, Fortnite, TikTok or Roblox. Now the Chinese government […]