Drake hits 50bn streams milestone: here’s how that breaks down for Spotify, Apple Music and YouTube
Universal Music’s Republic Records has announced the latest digital milestone for Drake: he’s “the first artist to surpass 50 billion streams across all global streaming platforms”. The news comes just a month after...
August 9, 2018
US retailers suggest Drake lost money with CD-less album launch
Drake’s new album ‘Scorpion’ is available as a CD, but only since 13 July, despite the album having been released digitally on 29 June. That two-week delay could have cost the artist as much as $400k in the US alone,...
July 20, 2018
Sandbox Issue 208: Making Micro Waves
Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
July 11, 2018
Drake ‘Scorpion’ album does more than 1bn first-week streams
This is where we’re at in the evolution of music-streaming: a single album has been streamed more than 1bn times in its first week after release. That album, of course, is Drake’s ‘Scorpion’, with label Republic...
July 9, 2018
US on-demand audio streams up 45% year-on-year in 2018 so far
Nielsen has published its annual mid-year report for the US music market, and while the trends it shows are unsurprising, they will nonetheless be encouraging for a market still celebrating the strong growth (in both consumption...
July 9, 2018
Drake smashes US one-week streaming record… in three days
Despite grumbles – including ours, yesterday – about the nature of its promotion on Spotify, Drake’s new album ‘Scorpion’ is already a multiple record-breaker. Billboard reports that the album has “already...
July 3, 2018
Drake Scorpion takeover risks reminding Spotify users of Apple’s U2 overreach
“Drake’s new album Scorpion is currently being streamed over 10 million times per hour,” chirped Spotify’s official Twitter account on Friday. There hasn’t been an updated-stats tweet since, which is possibly...
July 2, 2018
J Balvin overtakes Drake as the most popular artist on Spotify
Colombian reggaeton star J Balvin has dislodged Drake from the top of Spotify’s Top Artists rankings. Balvin now has 48.2 million monthly listeners on Spotify, ahead of Drake’s 47.9 million. “Most heard artist in...
June 26, 2018
Sandbox Issue 200: Pod it like it’s Hot
This week’s lead feature looks at podcasting, and its relevance to labels and artists. With an estimated 484 million podcast listeners worldwide at the end of 2017, can the format help bring back some of the context to...
March 21, 2018
Sandbox Issue 198: The Analytic Trick
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...
February 21, 2018
Drake gives away nearly $1m for his new music video
How to follow up the success of a video where the highlight was your dad-dancing on a flight of stairs? For Drake, the answer is giving away $996,631.90 to strangers. That’s the clever premise of the video for ‘God’s...
February 19, 2018