Lickd was one of the first startups to launch a service focused on licensing music to YouTubers and other online creators. Now it is trumpeting the growth of its catalogue […]
Service95 is more than just an email: it’s part of a new media brand for the artist that includes a website and podcast.
Lead: Historically, DSPs – tech platforms with slightly younger, early-adopter user bases – were a place where electronic artists readily found success. So what are the best approaches to DSP marketing of electronic music in 2021? We speak to a host of big players, like Monstercat, Spinnin’ Records, Defected, AEI Group, Anjunabeats and Ninja Tune, to […]
Dua Lipa’s ‘Studio 2054’ online concert was excellent on Friday, but was it successful? Early figures from the organisers suggest that it was, with more than 5m estimated views. That’s a […]
Lead: Lo-fi hip hop is no longer simply a crackly, jazzy sub-genre – it’s a huge business, with millions subscribing to multi-platform playlists and albums of atmospheric songs to relax, study, chill and sleep to. We explore how this unassuming background music has quietly grown into an enormous DIY empire, how mood music is resonating with […]
In August, Dua Lipa launched her #DuaVideo challenge on TikTok, inviting fans to submit videos based on makeup, animation or dance using her ‘Levitating’ single.
The promise was that the best creators would make it into a music video for the track. TikTok says that the contest generated more than 150k videos which were watched more than 300m times.
Now the promised music video has launched – as a four-part vertical video on TikTok itself. A clever touch: it’s been uploaded to Dua Lipa’s profile in reverse order, so the first part is at the top of her feed, and fans can swipe down to move through the four parts.
Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many sectors of the music business, and each month we’ll put a single question to them on a pressing issue. […]
Dua Lipa is the latest major artist to launch a TikTok challenge, but in her case, she’s looking for fans to appear in her next proper music video.
The challenge is #DuaVideo and runs for a week, having been launched yesterday with a video by Dua herself. Fans are being challenged to submit clips showing their creative skills in one of three disciplines: makeup, animation or dance, accompanied by the audio from the new single ‘Levitating’.
Warner Music Group is running the contest alongside TikTok, and digital marketing nerds (like us!) may enjoy scooting through the terms and conditions to see how this kind of user-generated contest is structured.
*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history The initial response within music marketing to lockdown […]
Dua Lipa’s second album, Future Nostalgia, has broken three separate records on Spotify. They are: the most streamed album in a day (or first day) by a British female artist […]
The first time Facebook automatically tagged friends in our photos, we boggled (before muttering suspiciously about privacy settings). Now we’re resigned to a future of ubiquitous facial-recognition technology. Does that include music-streaming?
Dua Lipa is getting in early on that action with the launch of her #DuaMoods website, which is billed as “the ultimate mood playlist generator”. Developed by agency Modern English, the site involves nattering to a Dua Lipa chatbot and uploading a selfie, which is then used as the basis for a “perfect playlist based on facial recognition”.
Apple Music and YouTube may have been the key digital and sponsorship partners for last night’s Brit Awards, but it was Spotify that got an (admittedly-unwanted) shout-out from the event’s host, comedian Jack Whitehall.
Speaking about two-gong winner Dua Lipa: “If she had a pound for every time someone listened to her on Spotify, they would finally be paying an acceptable level of royalty,” said Whitehall.
Given that the 10 tracks in the ‘popular’ section of her Spotify profile alone have done more than 1.9bn streams, that’s not an idea to float in front of Spotify’s potential investors…