TikTok and its parent company ByteDance have made no secret of their ambitions to become a big player in online shopping in the west.
More than 100,000 creators, artists and brands have connected their own stores to their YouTube channels, according to the video service.
This is a guest post from Simon Scott, CEO & co-founder of ecommerce and technology services company Push Entertainment, and also of Cirkay, a company created by Push to deliver digital content and […]
Twitter is the latest company to explore live video shopping. It has revealed plans for features for people to buy products while watching live shopping streams on the social network, and will be testing them out with US retailer Walmart in a ‘Cyber Deals’ promotion this Sunday (28 November).
There’s also a music angle: artist Jason Derulo will be hosting what’s described as a “30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more”.
Fresh from announcing that it has more than one billion monthly active users, TikTok has been setting out its latest tools to tempt brands and small-to-medium sized business alike.
TikTok is working hard to add and improve its ecommerce features. The latest example: an expansion of its deal with Shopify to test ‘TikTok Shopping’.
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