TikTok and its parent company ByteDance have made no secret of their ambitions to become a big player in online shopping in the west.
Tag: eCommerce
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More than 100k YouTube channels are now linked to online shops
More than 100,000 creators, artists and brands have connected their own stores to their YouTube channels, according to the video service.
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Web3 for Music: The NFT is as fundamental a technology as the MP3 (guest column)
This is a guest post from Simon Scott, CEO & co-founder of ecommerce and technology services company Push Entertainment, and also of Cirkay, a company created by Push to deliver digital content and […]
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Jason Derulo to host Twitter’s Cyber Deals live shopping event
Twitter is the latest company to explore live video shopping. It has revealed plans for features for people to buy products while watching live shopping streams on the social network, and will be testing them out with US retailer Walmart in a ‘Cyber Deals’ promotion this Sunday (28 November).
There’s also a music angle: artist Jason Derulo will be hosting what’s described as a “30-minute variety show highlighting electronics, home goods, apparel, seasonal décor, surprise special guests and much more”.
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TikTok targets brands with new tools to connect with creators
Fresh from announcing that it has more than one billion monthly active users, TikTok has been setting out its latest tools to tempt brands and small-to-medium sized business alike.
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TikTok expands deal with Shopify to pilot ‘TikTok Shopping’
TikTok is working hard to add and improve its ecommerce features. The latest example: an expansion of its deal with Shopify to test ‘TikTok Shopping’.
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Investors are piling in to live video shopping startups
Who’d have predicted that one of the startup trends of 2021 would be QVC-style live shopping broadcasts – but to mobile phones rather than on TV? The momentum being shown […]
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Instagram shopping features extend to artists with Merchbar
Instagram is one of the key social platforms for many musicians, and we’ve been following the Facebook subsidiary’s experiments with shopping features with keen interest. Could Instagram and other social […]
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UMG hires former eBay CMO for senior ecommerce and biz-dev role
Hiring a former c-level executive at eBay is a good way of signalling your intentions to do even more with D2C sales and ecommerce more generally. Universal Music Group has […]
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Instagram expands eligibility for in-app shops to musicians
Instagram has updated its ‘commerce eligibility requirements’ dictating who’s allowed to use its Instagram Shopping feature to sell products directly from their profiles. Good news: musicians are now included. And […]
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Facebook goes big on ecommerce with Facebook Shops feature
Shopping on Facebook is already A Thing thanks to the social network’s ‘Marketplace’ feature, an eBay-like service connecting private buyers and sellers. Now Facebook is pushing on with its own […]
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A quarter of the world’s population will use smartphones this year
Research firm eMarketer has published its latest report into smartphone usage, claiming that by the end of this year there’ll be 1.76bn smartphone users around the world: a quarter of […]