If you missed our recent report on India and China, the writer of the Indian half has now published his piece online. In it, Ed Peto of consultancy firm Outdustry digs in to the prevailing trends of the Indian music market.
“India’s recorded music industry generated just US$0.09 per capita in trade revenues in 2016, making it the most poorly monetised music market currently being tracked,” he noted.
“An optimist would rightly point out that with a population of 1.27bn India has had more heavy lifting to do than most, and that obviously there is enormous room for growth, but even amongst the giant emerging music markets India is taking its time to emerge.”