Tag: ed sheeran

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Ed Sheeran’s latest partnership is with mobile game Pokémon Go

Squirtle is a Water-type Pokémon, and apparently Sheeran "always chooses the Water-type Pokémon as his first partner when he starts a Pokémon RPG".
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TikTok is the latest platform promoting Ed Sheeran’s new album

The rollout of the campaign for Ed Sheeran's new album '=' continues, with another big tech platform joining the fun this week. TikTok has launched an exclusive AR 'special effect' (its equivalent of Snapchat's lenses) based...
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The Sandbox Guide To… Snapchat

Have you forgotten about Snapchat? Or at least, have you focussed your marketing attention on other short-form video platforms? We think it’s time to take another look. If you’ve put your Snapchat strategy on the back...
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YouTube Shorts bags preview clips for Ed Sheeran’s new album

YouTube Shorts has stolen a march on TikTok by bagging clips of all 14 tracks on Sheeran's new album '='.
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Ed Sheeran marketing campaign ramps up with Apple and Amazon

As Ed Sheeran prepares for the release of '=' on Friday (29 October) the DSP partnership announcements are dropping in quick succession.
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Ed Sheeran’s Euro 2020 TikTok show attracted 5.5m viewers

During last night’s Euro 2020 football match between England and Germany, the camera regularly cut to Ed Sheeran in the crowd, perched next to David Beckham. However, that’s not the only way Sheeran has been enjoying...
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TikTok gets an exclusive preview of the new Ed Sheeran single

Ed Sheeran’s new single ‘Bad Habits’ comes out next Friday (25 June) but it’s being teased to fans on TikTok for the week beforehand. This is being described as a ‘three-day exclusive’,...
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Ed Sheeran was most pirated artist in the EU in 2018

Surprise surprise! The most pirated artist in the European Union in 2018 was… the most popular artist in the European Union in 2018: Ed Sheeran. A new report from the EU’s Intellectual Property Office (EUIPO)...
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PPL’s 2019 ‘most played’ chart hogged by collaboration tracks

British collecting society PPL has announced its annual charts of the most played tracks and artists in the UK, based on data from radio, TV and public performance locations (pubs, bars, shops etc). No surprises for guessing...
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Today’s positive coronavirus-related music industry news (27 March)

Let’s start today with Germany, at a time when bodies representing musicians and the music industry are pressing governments around the world for relief and support.
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How to Make a Big Artist Comeback

If a pop star wants to go away, can they ever really ”go” away? In an age of always-on communication, the marketing fires can never go out completely; but the longer they stay away or the quieter they are, the harder...
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Kilimanjaro Live responds to critics of Ed Sheeran resale policy

Within the music industry, Ed Sheeran and promotions firm Kilimanjaro Live have won plenty of praise for their stance against ticket touting. Not just for criticising the practice, but for taking action – helping fans with...