Posted inNews

TikTok is the latest platform promoting Ed Sheeran’s new album

The rollout of the campaign for Ed Sheeran’s new album ‘=’ continues, with another big tech platform joining the fun this week.

TikTok has launched an exclusive AR ‘special effect’ (its equivalent of Snapchat’s lenses) based on the neon facepaint seen in the video for his ‘Overpass Graffiti’ track. A track which was previewed exclusively on TikTok in October, incidentally.

Fans are being encouraged to use the effect and share videos using the #EqualsAlbum hashtag, which a day after launch has already notched up more than 115m video views.

Posted inSandbox

The Sandbox Guide To… Snapchat

Have you forgotten about Snapchat? Or at least, have you focussed your marketing attention on other short-form video platforms? We think it’s time to take another look. If you’ve put your Snapchat strategy on the back burner, here’s an in-depth update at what it has to offer today. And that’s a lot: a huge, fast-growing audience […]

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