Tag: ed sheeran
Sandbox Issue 234: The New Era Of Music Videos
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...
August 8, 2019
Aussie fans can create videos with Ed Sheeran’s official app
The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems that the Ed No. 6 app is only available in Australia...
August 1, 2019
Ed Sheeran #BeautifulPeople TikTok challenge races to 335m views
Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for his latest track, the Khalid-featuring ‘Beautiful...
July 30, 2019
800+ playlist-adds took Ed Sheeran to 69m listeners (and 46.5m first-day streams) on Spotify
Spotify is putting out some stats around the latest Ed Sheeran album. According to its announcement this morning, Sheeran has set a new record for monthly listeners on Spotify: he’s on 69.1 million at the time of writing,...
July 18, 2019
Lickd says Ed Sheeran is most-longed-for licence for YouTubers
Ed Sheeran is big on YouTube: as Music Ally recently reported, his channel has just passed the milestone of 40 million subscribers, while it’s now also past the 17bn views mark. However, Sheeran is also the top artist cited...
July 10, 2019
New YouTube milestones for Ed Sheeran and Shawn Mendes
Ed Sheeran and Shawn Mendes are no stranger to big digital numbers. Their latest achievements come from YouTube. Sheeran’s official artist channel has just reached 40 million subscribers, which YouTube says makes him only...
July 3, 2019
Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019
Ed Sheeran and Justin Bieber break Spotify daily-streams record
This is one of those figures we’re slightly cautious about, as it doesn’t come directly from the streaming service in question. But it does seem as if ‘I Don’t Care’, the new track from Ed Sheeran...
May 13, 2019
Ed Sheeran and Justin Bieber release duet ‘I Don’t Care’
There were hints that Ed Sheeran and Justin Bieber were working on something new together in recent weeks. This morning, the fruits of their collaboration were revealed: a duet called ‘I Don’t Care’, which is available...
May 10, 2019
Shape of You is first track to reach 2bn Spotify streams
The days of Ed Sheeran having to go for a thrifty all-you-can-eat date while encouraging his partner to fill up her bag with sweet’n’sour scran are long gone: his live business alone has made the British musician one...
December 11, 2018
Sandbox Issue 215: ‘Boxing Clever. Sandbox Summit Special Issue
In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...
November 5, 2018
Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories
Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...
July 30, 2018