Tag: ed sheeran

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may...

The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems that the Ed No. 6 app is only available in Australia...

Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for his latest track, the Khalid-featuring ‘Beautiful...

Spotify is putting out some stats around the latest Ed Sheeran album. According to its announcement this morning, Sheeran has set a new record for monthly listeners on Spotify: he’s on 69.1 million at the time of writing,...

Ed Sheeran is big on YouTube: as Music Ally recently reported, his channel has just passed the milestone of 40 million subscribers, while it’s now also past the 17bn views mark. However, Sheeran is also the top artist cited...

Ed Sheeran and Shawn Mendes are no stranger to big digital numbers. Their latest achievements come from YouTube. Sheeran’s official artist channel has just reached 40 million subscribers, which YouTube says makes him only...

Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...

This is one of those figures we’re slightly cautious about, as it doesn’t come directly from the streaming service in question. But it does seem as if ‘I Don’t Care’, the new track from Ed Sheeran...

There were hints that Ed Sheeran and Justin Bieber were working on something new together in recent weeks. This morning, the fruits of their collaboration were revealed: a duet called ‘I Don’t Care’, which is available...

The days of Ed Sheeran having to go for a thrifty all-you-can-eat date while encouraging his partner to fill up her bag with sweet’n’sour scran are long gone: his live business alone has made the British musician one...

In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...