Congratulations are due to The Weeknd, whose track ‘Blinding Lights’ has (at the time of writing) 3,334,180,640 streams on Spotify.
Tag: Ed Sheeran
Posted inNews
Ed Sheeran’s Pokémon track causes Twitch takedown headaches
Sheeran’s track ‘Celestial’ is being played over the end credits of the latest Pokémon games: Scarlet and Violet.
Posted inCampaigns
Campaigns :: 19 October 2022 – Ed Sheeran, The Kinks, Erland Cooper, The Spice Girls
Campaigns :: 19 October 2022 – Ed Sheeran, The Kinks, Erland Cooper, Spice Girls.
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Posted inNews
Ed Sheeran backs Music Venue Trust ‘Own Our Venues’ campaign
Earlier this year, the UK’s Music Venue Trust (MVT) launched a campaign to raise £3.5m to buy the freehold of venue properties.
Posted inNews
“22 million songs a year, and only 12 notes available” – pursuing a copyright claim in the music industry today (Guest column)
This is a guest post on music copyright law by Oliver Lock, and Owen O’Rorke, who, respectively, work in Reputation Management and Intellectual Property & Commercial, at UK law firm Farrer & […]
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Ed Sheeran is the first artist with 100m Spotify followers
Congratulations are due to Ed Sheeran. First for becoming the first artist to reach the milestone of 100 million followers on Spotify…
Posted inNews
Ed Sheeran won his plagiarism case… so what happens now?
After 11 days in court in March this year, it was the ‘Shape of You’ songwriters who prevailed. So what are the follow-on implications?
Posted inNews
The Shape of You court case shows the importance of tracking your creative process (guest post)
This is a guest post from Ed Newton-Rex, founder of AI music composition platform Jukedeck (acquired by Bytedance), and now leads Product in Europe for TikTok.
Posted inNews
Ed Sheeran’s latest partnership is with mobile game Pokémon Go
Squirtle is a Water-type Pokémon, and apparently Sheeran “always chooses the Water-type Pokémon as his first partner when he starts a Pokémon RPG”.
Posted inNews
TikTok is the latest platform promoting Ed Sheeran’s new album
The rollout of the campaign for Ed Sheeran’s new album ‘=’ continues, with another big tech platform joining the fun this week.
TikTok has launched an exclusive AR ‘special effect’ (its equivalent of Snapchat’s lenses) based on the neon facepaint seen in the video for his ‘Overpass Graffiti’ track. A track which was previewed exclusively on TikTok in October, incidentally.
Fans are being encouraged to use the effect and share videos using the #EqualsAlbum hashtag, which a day after launch has already notched up more than 115m video views.
Posted inSandbox
The Sandbox Guide To… Snapchat
Have you forgotten about Snapchat? Or at least, have you focussed your marketing attention on other short-form video platforms? We think it’s time to take another look. If you’ve put your Snapchat strategy on the back burner, here’s an in-depth update at what it has to offer today. And that’s a lot: a huge, fast-growing audience […]
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Posted inNews
YouTube Shorts bags preview clips for Ed Sheeran’s new album
YouTube Shorts has stolen a march on TikTok by bagging clips of all 14 tracks on Sheeran’s new album ‘=’.