Posted inSandbox

Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

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Posted inNews

800+ playlist-adds took Ed Sheeran to 69m listeners (and 46.5m first-day streams) on Spotify

Spotify is putting out some stats around the latest Ed Sheeran album. According to its announcement this morning, Sheeran has set a new record for monthly listeners on Spotify: he’s on 69.1 million at the time of writing, with the 70 million milestone in his sights.

That means nearly 32% of Spotify’s active users (based on its 217m end-of-Q1 total) are currently listening to Ed Sheeran in some form.

Another figure from the press release this morning offers some context for that with his latest album ‘No. 6 Collaborations Project’. “Music from his album landed in more than 800 official Spotify playlists, an incredible and rare feat,” explained Spotify.