Tag: ed sheeran

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Ed Sheeran ‘Divide’ album passes 1bn YouTube views

Earlier this week, we reported that Ed Sheeran had made every track from his new album ‘Divide’ available on YouTube as an official audio or lyric video. You can tell YouTube is chuffed: it announced a milestone for...
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Physical to the fore in Ed Sheeran’s monster sales week

Ed Sheeran is a racing certainty to top the album charts in the US and UK this week with ‘Divide’. But what’s interesting is the heavy lifting being done by sales in that success. Billboard claimed yesterday that...
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YouTube as well as Spotify helped Ed Sheeran album soar

Ed Sheeran was inescapable last week in the run-up to the release of his new album ‘÷’ (or ‘Divide’ for easier reading). From TV appearances and video interviews to massive promotion on streaming services to running...
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Ed Sheeran added 1.4m YouTube subscribers in January

With the ‘value gap’ debate making headlines again, one musician was quietly building his audience on YouTube in January: Ed Sheeran. According to Tubefilter’s monthly chart of the top YouTube channels by new subscribers...
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Viagogo slammed over Ed Sheeran cancer-benefit tickets

Secondary-ticketing site Viagogo is facing strong criticism in the UK, after it was found to be reselling tickets for a Teenage Cancer Trust benefit gig by Ed Sheeran. The £75 tickets were found on Viagogo for prices...
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Ed Sheeran ‘vehemently opposed’ to secondary ticketing

Ed Sheeran is “deeply concerned” about secondary ticketing, according to his representatives. And no surprise: after tickets for his next set of UK concerts went on sale, they quickly appeared on secondary sites for massive...
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Sandbox 171 – The Rise Of Geofilters

Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are being...
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Ed Sheeran double-comeback does 79m first-week Spotify streams

Ed Sheeran's two comeback tracks, 'Shape of You' and 'Castle on the Hill', have been streamed 78.9m times on Spotify alone in their first week of release. Meanwhile, the two tracks' lyric videos have notched up 63.6m views...
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Comparing Ed Sheeran comeback numbers on Spotify and YouTube

Given the global success of his last album ‘X’, the return of Ed Sheeran was always going to see some big numbers. What’s interesting is to compare those figures across two of the most prominent streaming services:...
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Ed Sheeran returns with two songs (and one Snapchat lens)

After a year off – give or take penning the X Factor UK single – Ed Sheeran is back in the music game this morning. The British star has released two new songs, ‘Castle on the Hill’ and ‘Shape of You’, which...
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Campaigns: Ed Sheeran – Interactive TV ads – Sandbox 112

Interactive online ads are gradually becoming a standard format for many agencies looking to increase the all-important consumer engagement metric. Set against this, TV advertising is seen as uni-directional and less immersive...
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Ed Sheeran, Abba and Coldplay sign latest YouTube letter

Google is under more pressure over the safe harbour protection that YouTube enjoys, with a letter signed by more than 1,000 artists sent to European Commission president Jean-Claude Juncker. Ed Sheeran, Abba, Coldplay and...