As Ed Sheeran prepares for the release of ‘=’ on Friday (29 October) the DSP partnership announcements are dropping in quick succession.
During last night’s Euro 2020 football match between England and Germany, the camera regularly cut to Ed Sheeran in the crowd, perched next to David Beckham. However, that’s not the […]
Ed Sheeran’s new single ‘Bad Habits’ comes out next Friday (25 June) but it’s being teased to fans on TikTok for the week beforehand. This is being described as a […]
Surprise surprise! The most pirated artist in the European Union in 2018 was… the most popular artist in the European Union in 2018: Ed Sheeran. A new report from the […]
British collecting society PPL has announced its annual charts of the most played tracks and artists in the UK, based on data from radio, TV and public performance locations (pubs, […]
Let’s start today with Germany, at a time when bodies representing musicians and the music industry are pressing governments around the world for relief and support.
If a pop star wants to go away, can they ever really ”go” away? In an age of always-on communication, the marketing fires can never go out completely; but the […]
Within the music industry, Ed Sheeran and promotions firm Kilimanjaro Live have won plenty of praise for their stance against ticket touting. Not just for criticising the practice, but for […]
Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]
The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems […]
Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for […]
Spotify is putting out some stats around the latest Ed Sheeran album. According to its announcement this morning, Sheeran has set a new record for monthly listeners on Spotify: he’s on 69.1 million at the time of writing, with the 70 million milestone in his sights.
That means nearly 32% of Spotify’s active users (based on its 217m end-of-Q1 total) are currently listening to Ed Sheeran in some form.
Another figure from the press release this morning offers some context for that with his latest album ‘No. 6 Collaborations Project’. “Music from his album landed in more than 800 official Spotify playlists, an incredible and rare feat,” explained Spotify.