Spotify is putting out some stats around the latest Ed Sheeran album. According to its announcement this morning, Sheeran has set a new record for monthly listeners on Spotify: he’s on 69.1 million at the time of writing, with the 70 million milestone in his sights.
That means nearly 32% of Spotify’s active users (based on its 217m end-of-Q1 total) are currently listening to Ed Sheeran in some form.
Another figure from the press release this morning offers some context for that with his latest album ‘No. 6 Collaborations Project’. “Music from his album landed in more than 800 official Spotify playlists, an incredible and rare feat,” explained Spotify.