Tag: ed sheeran

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Spotify says its Viral-50 chart reaches the parts other charts don’t

Spotify’s Viral-50 chart has been around for just over a year, but the streaming service wants artists to realise the role it can play in breaking their music. A blog post from the company’s Artist Services team...
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MTV rolling out four-week marketing plans for big new albums

MTV has been talking about its latest music marketing initiative – First – which will use a mixture of traditional TV and new digital platforms to promote big albums ahead of their release. Mashable reports that Ed Sheeran...
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Ed Sheeran the big winner in UK’s first streams+sales singles chart

"I'm so happy. Yay!" Ariana Grande (for it is she) is certainly smiling after topping the UK's Official Singles Chart in the first week it factored in streams as well as sales, but the sentiment applies just as much to the...
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Streams in the charts, Ed Sheeran, Patreon, YouTube and more

This week’s Music Ally podcast sees our journalists Eamonn Forde and Stuart Dredge discussing the week’s digital music news. Including: The UK’s inclusion of streams in the official singles chart, and why...
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In this week’s Sandbox report: Pre-release streams, Twitter, Ed Sheeran and more

This week’s Sandbox digital music marketing report was published last night, including a lead feature exploring the increasingly-cluttered area of pre-release album streams. If everyone else is doing it, how can you...
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Sandbox 111 – Album pre-releases

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...
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Vyclone to be used for multi-angle clips of One Direction film premiere

Video-sharing app Vyclone has been used at gigs by artists like Ed Sheeran, Madonna and No Doubt as part of official marketing campaigns, but now the UK/US startup has its biggest deal yet: One Direction.
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Vyclone hails impact of Ed Sheeran partnership

484 fans created 1,931 clips over the five Ed Sheeran gigs, which Vyclone's technology auto-stitched into 614 multi-angle videos.
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Vyclone hails impact of Ed Sheeran partnership

Last week, Atlantic Records UK and mobile startup Vyclone teamed up for a partnership around Ed Sheeran's five-gig run, to create a crowd-sourced video.
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Campaign Focus: Ed Sheeran’s Vyclone ranger

Ed Sheeran uses fans as a film crew to crowdsource his latest official lyric video for fan favourite, 'Give Me Love' via startup Vyclone.
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Sandbox Issue Seventy One: Remixed Message

Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity...
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Ed Sheeran using Vyclone for crowdsourced lyric video

Fans attending Ed Sheeran's five London shows next week are being nudged to download Vyclone's app and shoot video of Sheeran performing 'Give Me Love'.