Posted inNews

Apple Music now has 38m subscribers and 8m trial users

In early February, Apple revealed that its Apple Music streaming service had 36 million subscribers. A month on, and that figure has increased to 38 million.

The new figure was provided by the company’s SVP of internet software and services Eddy Cue during his appearance at the SXSW conference in Austin, Texas.

It’s a significant announcement, because adding two million subscribers in a month suggests Apple Music is now matching the growth-rate of Spotify.

Posted inNews

Apple’s Eddy Cue: long-term exclusives ‘never good’ for music industry

Sorry, no new Apple Music stats to report from Eddy Cue’s appearance at the Code Media conference overnight: the official figure remains 20 million subscribers, although Cue did make it clear that Apple Music’s growth has continued since that milestone was announced in early December.

“We’re well past 20 million, we haven’t announced the latest number but we’re thrilled with it. It’s the fastest growing subscription service we know of, whether it’s video, music… in its first 15 months,” he said.

“The world today has less than 100 million people subscribing to music, and there’s billions of people listening to music, so we still think the potential for growth is exponential. So no, we’re not satisfied and we want a lot more.”

Posted inNews

Apple fuels YouTube fire but defends downloads decline

Apple has waded in to the music industry’s debate about the value of YouTube. Apple Music chief creative officer Trent Reznor addressed the topic in an interview with Billboard this week at the WWDC event, and made his views clear.

“Personally, I find YouTube’s business to be very disingenuous. It is built on the backs of free, stolen content and that’s how they got that big,” said Reznor.