Tag: ellie goulding

Read More

Google enlists musicians as guides for virtual artworks

Lots of musicians have artistic interests well beyond music. Now Google is capitalising on that through its Google Arts & Culture initiative, enlisting some popular musicians to act as virtual tour guides for works of art. It's...
Read More

Sandbox Issue 257: Filter Tips. Making camera effects connect

Lead: Music-centric filters on social apps are designed to appeal not just to hardcore fans but also to get enough “shareability” to pull in potential new fans. They are also being used by labels themselves to create...
Read More

Virtual re-Ellie-ty: Ellie Goulding makes XR music videos

British artist Ellie Goulding has a pair of new videos out for her new tracks 'Brightest Blue' and 'New Heights'. They're the result of a partnership between label Polydor and Vevo for the latter's 'Official Live Performance'...
Read More

TikTok launches ‘Live Sessions’ with popular UK artists

The live sessions and the livestreaming just keeps coming. TikTok has created a new Live Sessions series in the UK based around British artists. The first acts signed up to appear are Ashnikko (10th April), Mabel (14th April),...
Read More

Ellie Goulding’s UK number one was powered by Amazon

Many were surprised that the UK first post-Christmas number one was Ellie Goulding’s cover of Joni Mitchell’s ‘River’. The track was exclusive to Amazon, and took the top spot in the chart with the equivalent of 76k...
Read More

Amazon to launch new series of ‘Amazon Original’ Christmas songs

Mince pies are in the shops, Mariah Carey is lurking in the lower reaches of the charts, and Amazon is joining the early-Christmas fun with its latest crop of brand-new festive tracks. They’re part of its Amazon Originals...
Read More

Apple Music gets exclusive Spice Girls and Ellie Goulding playlists

The jury’s still out on whether embattled British Prime Minister Theresa May will take up her invitation to the imminent Spice Girls comeback tour. But the group are getting some love from Apple Music, courtesy of an exclusive...
Read More

Rita Ora and Ellie Goulding promise endorsements transparency

The UK’s Competition and Markets Authority (CMA) has been investigating the transparency (or lack of it) among celebrity endorsements on social media. Its concerns have been that influencers haven’t been adequately declaring...
Read More

BBC reveals Sound of 2017 emerging artists longlist

After Thanksgiving Thursday and Black Friday, welcome to Everyone Moan About The BBC’s Music Tips For The Next Year Monday! The BBC’s Sound Of… list is one of the most respected in the UK, so expect plenty of press...
Read More

Sandbox 149 – Grat’s Entertainment

Lead: with downloads in decline, we ask if the instant grat, that failsafe of music marketing in recent years, is now under threat. Has streaming pulled the rug from under its feet? Or can they be used to draw in an early...
Read More

Ellie Goulding launches a Spotify Running original track

Tiesto was the star of the show when Spotify launched its first “Running Original” tracks earlier this year: tracks designed to adapt to people’s running pace. Slowly but surely, the streaming service is expanding...
Read More

Ellie Goulding: ‘On My Mind’ single withheld from YouTube and SoundCloud

It's a big day for fans of Ellie Goulding: pre-orders for her new album have gone live, and her latest single 'On My Mind' is making its debut on radio, streaming services and download stores. There are two prominent places...