Tag: email marketing
Wicksteed Works launches ‘Getting Started with Fan Clubs’ guide
At the recent superfans event we held with the BPI and ERA, Wicksteed Works’ Jessie Scoullar was one of our experts, explaining how artists can make better use of mailing lists. Now she has launched a separate guide...
May 6, 2020
Sandbox issue 230: Why Email Marketing Is More Important Than Ever
Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...
June 12, 2019
Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019
Gmail image-caching changes spark concern for marketers
Google has already put the wind up digital marketers once this year with its new tabbed-inbox system for Gmail.
December 13, 2013
Sandbox 92 – Mail privilege: making email marketing work
Email marketing is one of the most effective channels open to artists and labels but it is also something that is incredibly easy to get spectacularly wrong. We spoke to email marketing power-users to collect their indispensable...
September 11, 2013