Tag: email marketing

Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...

Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...

Google has already put the wind up digital marketers once this year with its new tabbed-inbox system for Gmail.

Email marketing is one of the most effective channels open to artists and labels but it is also something that is incredibly easy to get spectacularly wrong. We spoke to email marketing power-users to collect their indispensable...

Email used to be like gold dust – a direct link and marketing channel to fans. The rise of Facebook and Twitter has seriously dented its power of immediacy and the that fact users can give secondary email addresses is negatively...