Sandbox issue 230: Why Email Marketing Is More Important Than Ever
Lead: Email marketing is far from dead. We look at why it is still relevant, how email tools and platforms are getting smarter and where they are allowing users greater ways to target audiences, segment audiences and personalise...
June 12, 2019
Vizu.al pitches merits of embedding videos in email marketing
US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists. Founder Matt Highsmith spoke...
May 23, 2019
Former Grooveshark staffer defiant about relaunched versions
One of the former Grooveshark team has sent a splenetic email to Digital Music News – duly published in full – taking the music industry to task for shutting down the streaming service. “you see gs really could have...
May 29, 2015
Are your mailouts getting to fans using Gmail?
If you're one of Gmail's 425m users, you'll likely have heard about (and may be using) its new system of inbox tabs.
August 16, 2013
Sandbox Issue Seventy Two: Email R.I.P
Email used to be like gold dust – a direct link and marketing channel to fans. The rise of Facebook and Twitter has seriously dented its power of immediacy and the that fact users can give secondary email addresses is negatively...
October 31, 2012
Read Sean Parker’s email to Spotify’s Daniel Ek from 2009
The web is abuzz with the full text of an email sent by Sean Parker to Spotify CEO Daniel Ek in August 2009, and it makes for fascinating reading. "Facebook has been in partnership discussions with various companies to fullyintegrate...
October 7, 2011