Tag: emarketer

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eMarketer publishes latest figures on US digital audio listeners

Spotify could have more than 100 million listeners in the US by 2025, if research firm eMarketer’s latest predictions are on the mark.
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eMarketer predicts strong growth for US influencer marketing

We’ve seen a fair few studies of influencer marketing in our time, including many ‘influencer marketing is BRILLIANT’ reports commissioned by… influencer marketing companies! But eMarketer’s...
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Report claims subscription fatigue has yet to strike the US

There’s been some talk recently about the potential challenge of ‘subscription fatigue’ – referring to the point when people think they’re paying for too many digital/entertainment subscriptions, and balk at the...
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eMarketer sees Snapchat declining in popularity in the US too

We’ve already reported on claims by research firm eMarketer that Snapchat’s UK users are falling, under intense competition from Instagram’s growth. Now the company has put out its estimates for the US, and the trend...
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eMarketer claims Spotify US will overtake Pandora by 2021

Last August, research firm eMarketer predicted that Spotify would overtake Pandora to become the most popular (audio) music-streaming service in the US by 2022. Now that company has revised its prediction, in Spotify’s...
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eMarketer predicts 201.5m US digital audio listeners this year

Research firm eMarketer has published some new predictions on the ‘digital audio’ landscape in the US, which includes music-streaming services. The company reckons there’ll be 201.5 million US digital audio listeners...
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Report: Amazon now accounts for 49.1% of US e-commerce market

Amazon is about to fire the starting trigger on its annual Prime Day of shopping deals, and research firm eMarketer has put out some new analysis of the company’s place in the US online-retail sector to accompany it. Its...
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eMarketer claims YouTube is ‘close to saturation’ in the UK

Research firm eMarketer has published some data for YouTube viewership in the UK, claiming that more than 90% of people classed as ‘digital video viewers’ regularly visit the service. “In 2018, 40.4 million people,...
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Smartphones reaching usage tipping-point in the UK

2017 is set to be a tipping point in the UK for the way people access the internet, with smartphones overtaking desktop and laptop computers for the first time. That's in terms of time spent a day, according to research...
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The US will have 40m augmented-reality users this year

Well, that’s what research firm eMarketer is predicting anyway: that 40 million Americans will engage with some form of augmented reality at least monthly in 2017. That’s up 30.2% year-on-year. The growth is no surprise...
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Report claims 35.6m Americans will use smart speakers in 2017

Smart speakers like Amazon Echo speaker and its Alexa assistant have been getting plenty of music-industry people excited about its potential to provide new ways to discover and listen to music. With the launch of Google...
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More than a third of UK ad spend will be mobile this year

Research firm eMarketer has put out some new predictions for the UK’s advertising market, with the headline claim that 36.6% of ad spending will be mobile this year: £6.89bn. “Overall digital ad spend will grow 11.0%...