There’s a clear trend in the various programs to support emerging artists that streaming services launch. They tend to start global, then at some point shift focus to be more […]
Tag: Emerging Artists
SoundCloud and Triller team up for emerging artists playlist
It’s clearly the day for partnerships with social media companies that have rubbed some rightsholders up the wrong way. Alongside Billboard/Twitter we also have a SoundCloud/Triller tie-up to tell you […]
Sandbox Issue 272: DSP’s Emerging Talent Programmes – how do you get on one, what happens if you do, and is there a catch?
Lead: Each DSP has a programme dedicated to supporting new artists: weaponising the platform by endorsing them to a large audience, and hopefully accelerating their careers. Places on these programmes are, of course, keenly sought after – so what is experienced by that lucky few? Is it really the win-win it seems? What do artists need […]
SoundCloud launches new artist accelerator with nine musicians
SoundCloud is adding a new string to its artist-partnerships bow with the launch of First on SoundCloud. it’s billed as an accelerator program for artists, starting with nine independent musicians: […]
Apple expands its ‘Up Next’ program for emerging artists
Thus far, Apple Music’s ‘Up Next’ program has picked emerging artists from across the world for promotion on the streaming service, with a global focus. Now it’s going local too. […]
Spotify and Apple Music reveal latest emerging artist picks
The major streaming services are continuing to choose emerging artists for their respective promotion schemes. Spotify and Apple Music announced their latest picks yesterday. Spotify has gone with Norwegian artist Girl […]
Songfluencer launches ‘Rising’ program for emerging artists
Startup Songfluencer is one of the companies trying to connect music artists with music-related influencers (hence: ‘songfluencers’) for marketing partnerships. Now it’s expanding its activity with a program called ‘Rising’ […]
Amazon Music gets its own program for emerging artists
Amazon Music is the latest streaming service to launch a programme to push emerging artists. It is called Breakthrough and echoes the initiatives of Spotify (Radar), Apple Music (Up Next), Deezer (Next) […]
Apple Music launches Africa Rising artist discovery initiative
Apple Music really is going big on music from Africa. The service’s latest move is a bi-monthly ‘artist program and companion playlist‘ which it says will focus on emerging talent from […]
The Royalty Network debuts Black Empowerment Thru Music scheme
Music publishing company The Royalty Network has launched an initiative to help emerging Black musicians, producers and songwriters build contacts and careers in the music industry. Called Black Empowerment Thru Music, […]
Afropop star Rema is Apple Music’s new ‘Up Next’ artist
Apple Music is placing a big strategic focus on Africa this year, and the latest emerging artist to join its ‘Up Next’ programme is the latest example. Nigerian Afropop star […]
Deezer launches ‘Home Sessions’ from emerging artists
The latest lockdown-themed music streaming sessions come from Deezer, which launched its new ‘Home Sessions’ feature yesterday. It involves getting artists to record cover versions from their home studios, which […]