Tag: emerging markets

Read More

Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
Read More

Spotify officially launches its ‘Lite’ app in 36 countries

‘Introducing Spotify Lite’ is the title of the streaming service’s latest announcement, although its new app won’t need much introduction to anyone who’s been following Spotify’s business in the last year. The...
Read More

TikTok ‘Lite’ apps have been installed 12m times already

Facebook, Twitter, Instagram and Spotify are among the apps that have launched ‘lite’ versions aimed mainly at markets where mobile networks are slower, and/or where mobile data is more expensive. Now social-video app...
Read More

Emerging markets may be the real story in Spotify direct deals

Spotify going public was always going to create a new source of tensions (and headlines) around the company’s strategy, just on the simple fact that some of the moves that would delight Wall Street and thus have a positive...
Read More

Digital music trends from Russia, China, Africa and Latin America

The music industry is getting even more excited about emerging markets in 2017, from Latin America to Russia, China and India. A panel at our NY:LON Connect conference today explored some of the challenges and opportunities...
Read More

Facebook CEO: ‘Everyone should have access to the Internet’

Facebook boss Mark Zuckerberg has been talking about his disappointment about India’s telecoms regulator nixing the social network’s Free Basics initiative on the grounds of net neutrality. However, Zuckerberg told...
Read More

Facebook targets emerging markets with Facebook Lite app

Facebook launched a new app yesterday, but it’s not aimed at social networking users in the developed world. Instead, Android app Facebook Lite is aimed at countries where mobile networks are slow and/or expensive.
Read More

Sandbox: Emerging markets, Linkfire, Jessica Hernandez and more

This week’s Sandbox digital marketing report should have landed in your inbox yesterday. Its lead feature looks beyond the US and UK to explore what kind of marketing campaigns are working well in Africa, Asia and South...
Read More

Ovum predicts smartphones boom for emerging markets

Analyst firm Ovum claims 450m smartphones were sold in 2011
Read More

iTunes opening up in Brazil as Apple snags more Beatles albums

Apple is set to launch its iTunes store for music and movies in Brazil, with prepaid vouchers the main method through which users will buy content. The launch will expand on the existing availability of the App Store in Brazil...
Read More

Facebook usage falling in biggest markets, but growing sharply in emerging world

Inside Facebook has published some intriguing data on Facebook's user count, claiming that the social network had 687 million monthly active users by the start of June this year, adding 11.8 million in May.