Our main feature explores the evolution of live music, as we look towards a time when concerts are able to resume safely. What have we learned from the livestreaming boom during the Covid-19 lockdown, and what are the prospects for ‘hybrid’ online/offline concerts in the coming months? We’ve also got a feature recapping two thought-provoking […]
Tag: Emerging Markets
UMG and WMG reveal latest deals in high-potential markets
Major music companies are continuing to press on with their partnerships in high-potential territories like India, Africa and China. Yesterday brought three such deals. Warner Music Group is allying with […]
Sandbox issue 232: Music Marketing in Trigger Cities
Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing a key role in helping break artists and genres. This represents a whole new dynamic for […]
Spotify officially launches its ‘Lite’ app in 36 countries
‘Introducing Spotify Lite’ is the title of the streaming service’s latest announcement, although its new app won’t need much introduction to anyone who’s been following Spotify’s business in the last […]
TikTok ‘Lite’ apps have been installed 12m times already
Facebook, Twitter, Instagram and Spotify are among the apps that have launched ‘lite’ versions aimed mainly at markets where mobile networks are slower, and/or where mobile data is more expensive. […]
Emerging markets may be the real story in Spotify direct deals
Spotify going public was always going to create a new source of tensions (and headlines) around the company’s strategy, just on the simple fact that some of the moves that would delight Wall Street and thus have a positive effect on the company’s share price would also ruffle the feathers of its key rightsholder partners. And, indeed, vice versa. This month’s reports about the company signing direct licensing deals with some (as-yet unnamed) artists is the first prominent example.
The markets liked it, as a potential way for Spotify to shave a few more slivers off its royalty costs, but the non-exclusive non-ownership agreements are already sparking tensions with some major-label executives, who are (in traditional fashion) briefing media outlets on their unhappiness.
Digital music trends from Russia, China, Africa and Latin America
The music industry is getting even more excited about emerging markets in 2017, from Latin America to Russia, China and India. A panel at our NY:LON Connect conference today explored some of the challenges and opportunities outside the west.
The panel included Olga Moldavskaya, client and marketing manager for Russia and Eastern Europe at The Orchard; Ed Peto, MD at Outdustry; Virginie Berger, CEO of Armonia; and Alfonso Perez-Soto, SVP of business development for emerging markets and Latam at Warner Music. The moderator was LyricFind’s VP of international publishing Robert Singerman.
Facebook CEO: ‘Everyone should have access to the Internet’
Facebook boss Mark Zuckerberg has been talking about his disappointment about India’s telecoms regulator nixing the social network’s Free Basics initiative on the grounds of net neutrality.
However, Zuckerberg told the audience at his Mobile World Congress keynote that Facebook will not be dissuaded from continuing its efforts to bring internet access to the developing world.
Facebook targets emerging markets with Facebook Lite app
Facebook launched a new app yesterday, but it’s not aimed at social networking users in the developed world. Instead, Android app Facebook Lite is aimed at countries where mobile networks […]
Sandbox: Emerging markets, Linkfire, Jessica Hernandez and more
This week’s Sandbox digital marketing report should have landed in your inbox yesterday. Its lead feature looks beyond the US and UK to explore what kind of marketing campaigns are […]
Ovum predicts smartphones boom for emerging markets
Analyst firm Ovum claims 450m smartphones were sold in 2011
iTunes opening up in Brazil as Apple snags more Beatles albums
Apple is set to launch its iTunes store for music and movies in Brazil, with prepaid vouchers the main method through which users will buy content. The launch will expand on the existing availability of the App Store in Brazil …