Tag: emma mcgann

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Emma McGann launches a YouTube guide to livestreaming

We’ve written about independent artist Emma McGann several times: about how she used livestreaming app YouNow to build her audience; about the launch of her Alexa skill; and her recent plans for a ‘virtual...
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Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU

Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...
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Artist Emma McGann launches a £20 ‘virtual tour pass’

British artist Emma McGann has been a good example of an independent artist willing to experiment with new technologies. She built her audience on live-streaming app YouNow, for example, and also became one of the first...
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Artist Emma McGann gets her own ‘Backstage’ Alexa skill

Music Ally interviewed independent pop artist Emma McGann earlier this year: she built her initial audience via livestreaming video app YouNow, you may remember. Now she’s experimenting with smart speakers, with her...
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Emma McGann talks music, live video and finding fans on YouNow

Live video is an increasingly common way for musicians to interact with their fans, from album and tour launches on Facebook to fan Q&As on Instagram and even streaming gaming sessions on Twitch or YouTube. One aspect...