Tag: emma mcgann
Sandbox Issue 248: PERSONALISATION. Music marketing makes it all about YOU
Lead: Personalisation is a powerful way to stand out in a noisy marketplace and to make fans feel involved with things. It all, however, has to be handled with care as one person’s “tailored messaging” is another person’s...
March 19, 2020
Artist Emma McGann launches a £20 ‘virtual tour pass’
British artist Emma McGann has been a good example of an independent artist willing to experiment with new technologies. She built her audience on live-streaming app YouNow, for example, and also became one of the first...
March 12, 2020
Artist Emma McGann gets her own ‘Backstage’ Alexa skill
Music Ally interviewed independent pop artist Emma McGann earlier this year: she built her initial audience via livestreaming video app YouNow, you may remember. Now she’s experimenting with smart speakers, with her...
June 3, 2019
Emma McGann talks music, live video and finding fans on YouNow
Live video is an increasingly common way for musicians to interact with their fans, from album and tour launches on Facebook to fan Q&As on Instagram and even streaming gaming sessions on Twitch or YouTube. One aspect...
February 5, 2019