Tag: engagement

Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts....

Social networks are trying to row back on some of the unintended consequences of their key mechanics, with ‘likes’ (or at least the public display of how many times posts have been liked) particularly under the microscope....

With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR,...

Remember that debate around falling Page Reach counts for artists' and brands' Facebook Pages last year? It seems there was a tangible reason beyond tweaks to the social network's newsfeed algorithms.

Google unveils cost-per-engagement online ads.

Sandbox Issue 66: Online was supposed to simplify things and make the connection between creators and audiences simple and straightforward. Instead we are drowning in platform choices and the frantic need to maintain them.

Only 292k people are talking about Eminem's Page on Facebook – defined as the 'number of unique people who created a story about the Page' on the social network. Meanwhile, 1m people are talking about Rihanna, 1.2m about...

Much of the public discourse about Google+ is anecdotal: people think Google's social network is a ghost town, but don't have the stats to back it up. Now analytics firm RJ Metrics has tried to provide some data

This week I thought I would put my money where my mouth is and write about something I have developed with Martyn Davies of Six Two Productions. Anyone reading this column knows that an ongoing bugbear of mine has been an...