Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn’t quite deliver on a few years ago, technological leaps forward have driven down the cost of entry and, in light of that levelling of the playing field, we look at what the early adopters have achieved and what we can expect now AR and VR are within the grasp of everyone.
Tag: Enrique Iglesias
Sandbox 108 – Tracks & Field
Lead: summers for the music industry have traditionally meant festivals, but this year’s “summer of sport” spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing deal. Digital means that music can now be more intricately woven into the biggest sporting fixtures from the starting whistle.
Alanis Morissette and Enrique Iglesias sign on for SongPop
Social music game SongPop has two more artist-branded playlists this week: for Alanis Morissette and Enrique Iglesias.
Enrique Iglesias returns to CityVille game in new Zynga deal
Enrique Iglesias is making his second in-game appearance in Zynga’s social game CityVille. The singer is starring in a new mission called ‘Love Story’, themed around Valentine’s Day.
Sandbox issue forty-five: Taking a measurement on analytics
– Taking a measurement on analytics
– Campaigns: Blubrain, Will.I.Am, Zynga, Bitter Ruin
– Campaign Focus: Professor Green
– Tools: YouTube’s Playbook for video success
– Feature: RockStar Motel
Zynga puts Enrique Iglesias in CityVille
Fans will be able to interact with Iglesias’ avatar in the social city-building game, get rewards that showcase his lifestyle and hobbies, and gain early access to a preview of his new video ‘I Like How It Feels.’
Nectar giving away free Alesha Dixon track
We wrote about the Nectar Music Store when it launched last year – it’s the digital music store of the UK-based Nectar loyalty scheme. It’s just announced a new promotion, offering an exclusive track from Alesha Dixon to its users for free.