Posted inAnalysis

Get Real: How VR and AR Could Change Music Marketing

Lead: Is this the real life? Is this just fantasy? Well, it’s a bit of both. Our cover feature looks at the second time round for virtual reality (VR) and augmented reality (AR). Surfing in on a wave of hype they couldn’t quite deliver on a few years ago, technological leaps forward have driven down the cost of entry and, in light of that levelling of the playing field, we look at what the early adopters have achieved and what we can expect now AR and VR are within the grasp of everyone.

Posted inMarketing, Sandbox

Sandbox 108 – Tracks & Field

Lead: summers for the music industry have traditionally meant festivals, but this year’s “summer of sport” spells out huge opportunities for music to get involved – and all beyond the standard tie-in album or sync licensing deal. Digital means that music can now be more intricately woven into the biggest sporting fixtures from the starting whistle.

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