Tag: esports

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Music-for-gaming startup Five Vectors raises $1m funding round

A startup hoping to forge more links between the music and esports industries has raised a $1m seed funding round. The company is Five Vectors, and its business is focused around working with artists to create original...
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Blizzard under fire over ban for esports player’s Hong Kong comments

Games firm Blizzard is attracting criticism for its decision to fine and ban an esports player who expressed support for the current pro-democracy protests in Hong Kong during a post-match interview. Chung Ng Wai was a...
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BPI to hold event exploring intersection of music and esports

The crossover between music and esports is something Music Ally has been interested in for some time now. British music-industry body the BPI is too: it’s holding an event to explore the topic on 24 October in London. Hosted...
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Migos star Offset buys a stake in esports crew FaZe Clan

The list of musicians who’ve invested in esports teams is growing longer by the month. Drake, The Weeknd, Will Smith, Drake (again), Steve Aoki and Imagine Dragons are among those who’ve acquired stakes in the...
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Fortnite players can stream its World Cup… from within the game

Here in the UK, the school summer holidays have started just in time for the first ever Fortnite World Cup – a big bet on esports by the game’s publisher Epic Games. And here’s some even better news for all those demob-happy...
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Drake and Scooter Braun’s esports startup raises $35m

There’s plenty of money swishing around the esports market, with investors and celebrities alike keen to get involved in professional gaming. Drake and Scooter Braun are among them: both are co-owners of esports company...
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Marshmello and Ninja to star at Metarama music / esports festival

Music Ally has been talking for a while about the potential for live events combining music and esports. We’ve already seen music performances at major esports tournaments, of course, while MTV tested an esports/music festival...
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Amazon’s Twitch has acquired venerable social network Bebo

Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with...
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Esports and TikTok on the marketing agenda at Midem

There were some fun panels at the Midem conference yesterday, including an appearance from musician TheFatRat, the first signing to Universal Music and ESL’s Enter Records label. “I don’t see that I have to please two...
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TheFatRat on music and esports: ‘The potential is growing every year’

TheFatRat is a German dance artist and producer (real name Christian Büttner) who’s also one of the early musicians to get involved in the world of esports – professional gaming. In November 2018, he was announced...
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Record label 777 Music launches its own esports offshoot

The latest label exploring the crossover between music and esports is 777 Music, which has launched its own esports division. The company says it’s keen to explore the potential for genres beyond electronic-music to reap...
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Will Smith chips in to $46m funding for esports firm Gen.G

The latest esports startup tapping celebrities for investment is Gen.G, a company best known (to outsiders anyway) for its ownership of the Seoul Dynasty franchise – a team that plays in the official esports league for...