Music-for-gaming startup Five Vectors raises $1m funding round
A startup hoping to forge more links between the music and esports industries has raised a $1m seed funding round. The company is Five Vectors, and its business is focused around working with artists to create original...
October 10, 2019
Blizzard under fire over ban for esports player’s Hong Kong comments
Games firm Blizzard is attracting criticism for its decision to fine and ban an esports player who expressed support for the current pro-democracy protests in Hong Kong during a post-match interview. Chung Ng Wai was a...
October 10, 2019
BPI to hold event exploring intersection of music and esports
The crossover between music and esports is something Music Ally has been interested in for some time now. British music-industry body the BPI is too: it’s holding an event to explore the topic on 24 October in London. Hosted...
October 3, 2019
Migos star Offset buys a stake in esports crew FaZe Clan
The list of musicians who’ve invested in esports teams is growing longer by the month. Drake, The Weeknd, Will Smith, Drake (again), Steve Aoki and Imagine Dragons are among those who’ve acquired stakes in the...
August 21, 2019
Fortnite players can stream its World Cup… from within the game
Here in the UK, the school summer holidays have started just in time for the first ever Fortnite World Cup – a big bet on esports by the game’s publisher Epic Games. And here’s some even better news for all those demob-happy...
July 24, 2019
Drake and Scooter Braun’s esports startup raises $35m
There’s plenty of money swishing around the esports market, with investors and celebrities alike keen to get involved in professional gaming. Drake and Scooter Braun are among them: both are co-owners of esports company...
July 17, 2019
Marshmello and Ninja to star at Metarama music / esports festival
Music Ally has been talking for a while about the potential for live events combining music and esports. We’ve already seen music performances at major esports tournaments, of course, while MTV tested an esports/music festival...
June 20, 2019
Amazon’s Twitch has acquired venerable social network Bebo
Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with...
June 19, 2019
Esports and TikTok on the marketing agenda at Midem
There were some fun panels at the Midem conference yesterday, including an appearance from musician TheFatRat, the first signing to Universal Music and ESL’s Enter Records label. “I don’t see that I have to please two...
June 7, 2019
TheFatRat on music and esports: ‘The potential is growing every year’
TheFatRat is a German dance artist and producer (real name Christian Büttner) who’s also one of the early musicians to get involved in the world of esports – professional gaming. In November 2018, he was announced...
June 3, 2019
Record label 777 Music launches its own esports offshoot
The latest label exploring the crossover between music and esports is 777 Music, which has launched its own esports division. The company says it’s keen to explore the potential for genres beyond electronic-music to reap...
May 9, 2019
Will Smith chips in to $46m funding for esports firm Gen.G
The latest esports startup tapping celebrities for investment is Gen.G, a company best known (to outsiders anyway) for its ownership of the Seoul Dynasty franchise – a team that plays in the official esports league for...
April 23, 2019