Ubisoft’s ‘Just Dance’ game is moving into the world of esports – competitive gaming – with the International Olympic Committee.
Tag: eSports
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Esports brand Fnatic is launching its own music label
Fnatic is one of the big names in the esports world, with its teams of professional gamers competing in tournaments.
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Lil Nas X stars at League of Legends Worlds opening ceremony
More than five million people (plus an unknown number of viewers watching livestreams in China) watched the final matches of the League of Legends Worlds 2022.
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Esports audience predicted to grow to 532m people this year
Newzoo is one of the research firms that knows its onions when it comes to games and esports, so its latest predictions for the latter sector are useful reading
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Former music execs are now running esports brand FaZe Clan
Zach Katz has been making waves as the co-founder of Raised In Space, but now he’s got a new job in an adjacent industry: esports.
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Imagine Dragons star at League of Legends World Championship
This weekend saw the biggest esports event in the world’s 2021 edition: the League of Legends World Championship.
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XSET is latest firm to offer streamers ‘DMCA-free’ music
The trickle of companies launching music that game streamers can use in their broadcasts and on-demand videos without fear of copyright strikes is turning into a flood.
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Esports crew FaZe Clan signs its first emerging music artist
FaZe Clan is one of the bigger brands in the esports world, with its crew of professional gamers competing in tournaments and creating online content by the boatload.
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Why esports and music collaborations will drive growth across both industries (guest column)
This guest column comes from Phil Hübner, Chief Business Development Officer of esports platform Challengermode
The intersection of esports and music isn’t a new phenomenon. Esports has often used live acts in the opening and half time of its major live events, musicians have joined the wave of star athletes investing directly in esports teams, and both streaming services and record labels have been keen to sign deals with first gaming and, more recently, key esports stakeholders.
What we are seeing now is an acceleration of this trend, spurred on by just how astronomical esports’ industry’s growth has been in the last decade. Global esports revenues will hit $1.084bn in 2021 (a year-on-year rise of 14.5% from 2020) with esports competitions drawing in an audience of almost 500million worldwide outperforming many mainstream sports. Esports organisations are blooming into highly successful media brands, and are coming to the music industry with significant financial and cultural clout.
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Warner Music Asia moves into esports with ESPL deal
We’ve written about the crossover between the music and esports industries, with labels, streaming services and individual artists alike seeking partnerships with professional gaming teams and tournaments. The latest such […]
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New label Offmeta will explore the music and esports crossover
The latest company looking to forge more links between the music and esports industries is Offmeta, which launches today. It’s a label that plans to sign artists and seek out licensing […]
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Label Quality Control takes a stake in esports startup Xset
The latest example of a label finding a partner in the esports world is QC Holdings, the parent company of hip-hop label Quality Control Music, investing in a startup called […]