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Ticketing firm Eventbrite buys marketing platform ToneDen

We’ve written about ToneDen a few times in recent memory: for a profile of its social and streaming marketing tools in November 2019, for example, and then a story in June this year about its ‘StreamLinks’ feature offering smart links for livestreaming events.

Now the startup has been acquired by a company very much rooted in the live events world: ticketing firm Eventbrite.

“Our partnership started back in 2017 and has flourished over time. Eventbrite has consistently championed our efforts towards building a self-serve marketing solution that addressed the complex set of challenges event creators face,” announced a blog post by ToneDen.

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Eventbrite tears up its financial predictions for 2020

Ticketing firm Eventbrite has withdrawn its business outlook – the predictions for revenues, profits etc that public companies provide to analysts – in the light of the coronavirus-fuelled uncertainty around the live entertainment business.

CEO Julia Hartz described the situation as “unprecedented”. “The year started off strong across the board and we are now seeing a material impact to our business from the virus,” she said in a statement. “While the ultimate magnitude of this near-term impact is unclear at this time, we remain confident in our go forward strategy, our market position and the long-term demand for live experiences.”

In late February, Eventbrite issued its guidance for 2020, having grown its revenues by 12% to $327m in 2019. The company predicted net revenues of $84m-88m in the first quarter of 2020 – up 3%-8% year-on-year – and revenues of $342m-$359m for the full calendar year, up between 5% and 10%.