Tag: facebook live
Lang Lang deploys digital tactics for ‘Piano Book’ album
Pianist Lang Lang likes to have fun with technology: we remember him playing ‘Flight of the Bumblebee’ on-stage using an iPad and the Magic Piano app back in 2010, for example. On Friday, he released his latest album...
April 1, 2019
Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX
Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
March 20, 2019
Facebook launches Premieres interactive-video format
Facebook has announced the official launch of its ‘Premieres’ format, which enables people to “release a pre-recorded video as a live moment” on the social network. The idea being that new videos can be turned in...
October 3, 2018
Sandbox 185: Simply the worst
Lead: History tends to be written by the winners and that is why we almost exclusively hear about campaigns that worked brilliantly and left everyone involved covered in glory – where the marketing team and artist were...
August 7, 2017
Esperanza Spalding to record new album on Facebook Live
From in-studio snaps to live performances and webchats, artists have been digitally giving fans insights into their recording process for some time. Jazz artist Esperanza Spalding is going a few steps further though: she’s...
July 28, 2017
Chance the Rapper debuts new video ‘live’ on Facebook
Chance the Rapper debuted his new video last night, for ‘Same Drugs’ off 2016’s ‘Coloring Book’ album. He chose an interesting way to premiere the video to fans, broadcasting the (pre-recorded) video live on Facebook. “Anybody...
February 7, 2017
Flits is a livestreaming app focused on music
We’ve been writing regularly about livestreaming video apps, from Twitter’s Periscope and Facebook’s ‘Live’ feature to startups like YouNow, Live.me and Musical.ly’s Live.ly. Flits is another one for the list,...
December 7, 2016
Sandbox 168: Archive Mind Catalogue Marketing In The Social Media Age
Lead: As we approach “peak Q4”, it is a time of year when catalogues get a major push as part of the Christmas gifting market. But catalogues, like dogs, are not just for Christmas. How are catalogues maintained and how...
November 16, 2016
Busker wants to blend live-streaming with merch sales
YouNow, Live.ly, Live.me… the new live-streaming platforms keep coming, and that’s without mentioning the bigger guns like Twitch, Periscope and Facebook Live. How much room is there for new entrants? Startup Busker is...
October 17, 2016