Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels
Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
December 3, 2018
Facebook reveals plans to discourage ‘borderline’ content
All hell continues to break loose around Facebook, following a New York Times investigation into how the company responded to privacy and public-policy critics over the last year. Yesterday, CEO Mark Zuckerberg published...
November 16, 2018
Study claims social media ‘increases depression and loneliness’
You know what makes us feel sad? Studies about how social media makes people feel sad. The latest comes from the University of Pennsylvania, based on an experiment involving 143 people completing a survey about their mood...
November 14, 2018
Can Facebook ‘Lasso’ teenagers with its new music app?
A 12-month period of misdirected tweets and school-holidays calls to the Music Ally office thinking we were social-music app Musical.ly gave us a ringside seat to the app’s rapid growth, before it was acquired by Chinese...
November 12, 2018
Facebook offers more detail on Portal’s privacy and ads
Facebook’s new screen-toting smart speaker, the Portal, went on sale this week, but given the various controversies around the social network this year, it’s no surprise that the device is generating a fair degree...
November 9, 2018
And the biggest music-streaming service in the Nordics is…
If you just completed that sentence with 'Spotify', sorry, that's not the answer. At least, it's not the answer according to the 2018 Polaris Nordic Digital Music Survey, which is published by collecting societies Koda, Teosto...
November 7, 2018
Facebook: the future of sharing may be about stories and messaging
Big technology firms are enduring choppy waters on the stock markets, and Facebook in particular is having a 2018 best described as ‘difficult’. There was plenty of attention, then, on the company’s latest quarterly...
October 31, 2018
Apple CEO: ‘Our own information… is being weaponised against us’
If you haven’t read any of the stories about Apple CEO Tim Cook’s speech in Brussels yesterday, they’re worth a look. Cook outlined Apple’s views on digital privacy, and while (of course!) he didn’t name Google...
October 25, 2018
Facebook adds more music features amid rumours of TikTok-style app
Facebook’s music-licensing deals continue to fuel new features for the social network, with several more announced yesterday. However, the most interesting may be something that hasn’t yet been announced: a full-on standalone...
October 25, 2018
Oculus Rift headset ditches movies: ‘Rift is used primarily for gaming’
How big will music – and specifically music-video content – really be on virtual-reality headsets? There’s a warning shot in the latest announcement from Facebook’s Oculus VR division, which is canning its...
October 24, 2018
Facebook accused of misleading advertisers over growth in video usage
After the Cambridge Analytica scandal, a new problem has come knocking at the door of Facebook. Online marketing agency Crowd Siren is taking legal action against the social networking and, based on reviewing 80,000 pages...
October 18, 2018