Sandbox Issue 239: Music and Advertising’s tense union
Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
November 4, 2019
Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’
As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs, and how much it could or should be paying rightsholders. But it’s also generating a...
October 31, 2019
UGC is the key success metric on TikTok says Fanbytes founder
MBW has an interview with Timothy Armoo, founder and CEO of Fanbytes, where he talks about the TikTok campaign for Decca-signed act Aurora based around her track ‘The River’ which was about sending out “a positive...
October 11, 2019
Snapchat gets an official program for AR lens creators
If you’re a label (or artist) who’s ever fancied having your own augmented-reality ‘lens’ in Snapchat, but have been a bit daunted by the challenge of creating one… Well, Snap has some good news....
November 20, 2018
Sandbox Issue 215: ‘Boxing Clever. Sandbox Summit Special Issue
In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...
November 5, 2018
Fanbytes on Snapchat marketing: ‘A new form of TV for younger people’
It may face tough competition from Instagram, but Snapchat remains a vibrant platform for social expression, while the app that kickstarted the ‘stories’ phenomenon continues to be a development ground for new video formats. No...
June 25, 2018