Tag: fans

Read More

Tools. Colabox: The premium platform for music labels and artists

There’s a lot of ways to drive both attention and consumption towards an artist’s music: campaign activations like micro-games, listening parties, UGC campaigns, or competitions are all keenly sought by marketers. However,...
Read More

African DSP uduX launches ‘PopRev’ for fans to invest in artists

The exciting thing about ‘high-potential’ music markets – but also sometimes the scary thing for the biggest western music companies – is that they won’t necessarily follow the templates laid down in the most mature...
Read More

As ‘Fearless’ re-record debuts, fans are hiding the old version

Today sees the release of ‘Fearless (Taylor’s Version)’, the first in Taylor Swift’s planned series of re-recordings of her old albums. This remake of her second album, from 2008, will be sitting side by side with...
Read More

Spotify CEO: ‘We will become a lot better at monetising your fans’

Fresh from his company launching its new Loud & Clear website focused on musicians’ streaming earnings, Spotify CEO Daniel Ek dropped in to Clubhouse last night alongside Facebook CEO Mark Zuckerberg and Shopify...
Read More

Tools. Listening Party: Premiere your music or podcast for fans

Lee Martin was the developer of what we crowned the ‘Best Listening Party’ in our Sandbox 2020 best music marketing campaigns report – for Future Islands’ album ‘As Long As You Are’. This innovative campaign...
Read More

Tools: With The Band. Revolutionizing fan engagement by putting community first

In 2017, Sarah Beth Perry developed the idea for the “fan engagement” platform With The Band while she was studying Entrepreneurship and Music Business at Belmont University in Nashville. The app and website, launching...
Read More

How should artists use Twitch to connect with fans?

Live video streaming service Twitch has been one of the (unwitting) beneficiaries of the global pandemic, as musicians scramble to find a way to compensate for the near-total shutdown of live music. In their recent “State...
Read More

Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020

Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...
Read More

Tools: Fanaplay. Digital Collectibles For The World’s Biggest Fans

The coronavirus pandemic has forced artists and their teams to focus even more on the digital space, where fans are spending the majority of their time. Fanaply – a company that creates digital collectibles and fan...
Read More

Beatchain launches Fan Builder automated ad-buying feature

We last wrote about digital marketing firm Beatchain in June, when it launched a smart-links feature called ‘hypelinks’ aimed at independent artists and labels. Now it’s got another new tool for its clients...
Read More

Facebook expands access to fan subscriptions and ‘stars’

In March, Facebook announced that it was expanding its ‘stars’ system to musicians. Stars are its equivalent to ‘bits and cheers’ on Twitch: a system for creators to make money when people are watching...
Read More

Twenty One Pilots launch online scavenger hunt for fans

The latest artist sending fans to different corners of the internet to unlock content around a new album is Twenty One Pilots. It kicked off with a livestream (although fans who missed that can check out the ‘START...