Tag: fans

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Tools: With The Band. Revolutionizing fan engagement by putting community first

In 2017, Sarah Beth Perry developed the idea for the “fan engagement” platform With The Band while she was studying Entrepreneurship and Music Business at Belmont University in Nashville. The app and website, launching...
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How should artists use Twitch to connect with fans?

Live video streaming service Twitch has been one of the (unwitting) beneficiaries of the global pandemic, as musicians scramble to find a way to compensate for the near-total shutdown of live music. In their recent “State...
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Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020

Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...
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Tools: Fanaplay. Digital Collectibles For The World’s Biggest Fans

The coronavirus pandemic has forced artists and their teams to focus even more on the digital space, where fans are spending the majority of their time. Fanaply – a company that creates digital collectibles and fan...
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Beatchain launches Fan Builder automated ad-buying feature

We last wrote about digital marketing firm Beatchain in June, when it launched a smart-links feature called ‘hypelinks’ aimed at independent artists and labels. Now it’s got another new tool for its clients...
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Facebook expands access to fan subscriptions and ‘stars’

In March, Facebook announced that it was expanding its ‘stars’ system to musicians. Stars are its equivalent to ‘bits and cheers’ on Twitch: a system for creators to make money when people are watching...
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Twenty One Pilots launch online scavenger hunt for fans

The latest artist sending fans to different corners of the internet to unlock content around a new album is Twenty One Pilots. It kicked off with a livestream (although fans who missed that can check out the ‘START...
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Fan-funding startup Corite closes its seed funding round

Music Ally wrote about Swedish startup Corite when it launched last year as the latest way for artists to make money by selling off stakes in their songs to fans. In its first month of operation, it raised $24k in fan-funding...
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eMusic says its new ‘eMU’ token helps fans support artists

Music service eMusic has been flying the flag for blockchain technology since mid-2018, when it announced plans for a new music distribution platform that – get your blockchain bingo card and blotter out for this – “cuts...
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Tools: Tradable Bits. Know your Fans, Market Smarter

Growing an artist’s listenership in specific markets or their social following is one part of the equation of nurturing fan bases and driving revenue. But what is often missing, is actually knowing who the fans are and...
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Sandbox Issue 252: Music’s extended stay in Fortnite

Lead: Last year there was a lot of excitement when Marshmello hosted a live set within Fortnite, but this year a run of shows by Travis Scott moved everything up several gears. This was aided in no small part by Fortnite...
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Wicksteed Works launches ‘Getting Started with Fan Clubs’ guide

At the recent superfans event we held with the BPI and ERA, Wicksteed Works’ Jessie Scoullar was one of our experts, explaining how artists can make better use of mailing lists. Now she has launched a separate guide...