Tag: fans

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Corite raises $24k in fan-funding for artists in first month

Music Ally wrote about the beta launch of Swedish fan-funding startup Corite in October, with five artists raising money from fans in exchange for a share of their royalties. Now the company has provided an update on how...
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Tools: Fangage. Activate your Superfans

Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can you do with thousands of fans on, for example,...
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Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

This is the lead feature from our fortnightly Sandbox magazine, which focuses on essential skills and information for the modern music business. You can download the full issue here   People are increasingly attuned...
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Live Nation financials: ‘We are seeing fan spending as strong as ever’

Live Nation announced its latest quarterly financials yesterday, with Q3 revenues of $3.77bn actually down 2% year-on-year – although the company preferred to stress that over the first nine months of the year, its revenues...
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Queen launch three fan-made music videos with YouTube

In July this year, Queen and Universal Music Group announced a contest with YouTube called ‘You Are The Champions’, tasking fans with creating new videos for three of the band’s hits. Three months on, and the winning...
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SocialSweet launches Sweet for fan rewards

There have been many, many social platforms built around offering fans rewards based on their engagement. There is Fanbase, which runs as a blockchain-powered rewards scheme. Then there is Via which weaves rewards into...
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Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
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Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
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Director of Connected Fans Strategy – mtheory – Los Angeles or New York

Job Title: Director of Connected Fans Strategy   Location: Los Angeles or New York   Connected fan relationships are at the core of mtheory’s artist development strategy. We are seeking a highly curious individual to...
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Fan-collaborators will be paid for Logic’s new YouTube project

Artist Logic is getting his own ‘one-hour television special’ based around collaborating with musicians and fans around the world. The twist: it won’t be on television, but on YouTube. Logic is working with a startup...
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Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience

Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
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Tootoot: Concerts Powered By Fans

(This is a sponsored feature) Where are your fans? It’s one of the most important questions in the modern music industry. Not just in terms of which social networks they’re following you on, but also the hunt for the...