Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX
Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
March 20, 2019
Director of Connected Fans Strategy – mtheory – Los Angeles or New York
Job Title: Director of Connected Fans Strategy Location: Los Angeles or New York Connected fan relationships are at the core of mtheory’s artist development strategy. We are seeking a highly curious individual to...
February 13, 2019
Fan-collaborators will be paid for Logic’s new YouTube project
Artist Logic is getting his own ‘one-hour television special’ based around collaborating with musicians and fans around the world. The twist: it won’t be on television, but on YouTube. Logic is working with a startup...
October 9, 2018
Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
February 17, 2018
Tootoot: Concerts Powered By Fans
(This is a sponsored feature) Where are your fans? It’s one of the most important questions in the modern music industry. Not just in terms of which social networks they’re following you on, but also the hunt for the...
November 16, 2016
Sandbox 167 – Super Market
Lead: Most acts want as many fans as possible, but the super fans are the first to flock to them and will often be the ones still there long after the stadium shows and #1 singles have dried up. Holding and cultivating them...
November 2, 2016
Kodaline are making personalised Vines for fans
Irish band Kodaline have found a nifty use for Twitter’s Vine video-sharing app: they’re recording personalised songs for fans using it. Fans are being asked to request a song for a friend on Twitter by tweeting...
December 24, 2014
The next Facebook marketing row could be bundled page posts
The arguments over organic versus paid reach on Facebook have settled down for now: grumbles, maybe, but many marketers are getting to grips with extracting maximum return on investment for their ads. But there may be trouble...
November 12, 2014
Lyor Cohen on fan engagement: ‘Why is every thumb the same size?’
Former WMG exec Lyor Cohen, now running his own company 300 Entertainment, has been fielding questions from fans on Reddit in an Ask Me Anything (AMA) interview. There are some fun nuggets based on his business, which is...
October 24, 2014
Kate Bush asks fans to keep cameraphones in pockets at upcoming gigs
Kate Bush is the latest artist hoping to avoid a sea of cameraphones waving in the air during her concerts, although her chosen method is a polite letter on her website, rather than takedowns or threats. “We have purposefully...
August 25, 2014