Tag: fans

Read More

Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
Read More

Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
Read More

Director of Connected Fans Strategy – mtheory – Los Angeles or New York

Job Title: Director of Connected Fans Strategy   Location: Los Angeles or New York   Connected fan relationships are at the core of mtheory’s artist development strategy. We are seeking a highly curious individual to...
Read More

Fan-collaborators will be paid for Logic’s new YouTube project

Artist Logic is getting his own ‘one-hour television special’ based around collaborating with musicians and fans around the world. The twist: it won’t be on television, but on YouTube. Logic is working with a startup...
Read More

Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience

Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
Read More

Tootoot: Concerts Powered By Fans

(This is a sponsored feature) Where are your fans? It’s one of the most important questions in the modern music industry. Not just in terms of which social networks they’re following you on, but also the hunt for the...
Read More

Sandbox 167 – Super Market

Lead: Most acts want as many fans as possible, but the super fans are the first to flock to them and will often be the ones still there long after the stadium shows and #1 singles have dried up. Holding and cultivating them...
Read More

Kodaline are making personalised Vines for fans

Irish band Kodaline have found a nifty use for Twitter’s Vine video-sharing app: they’re recording personalised songs for fans using it. Fans are being asked to request a song for a friend on Twitter by tweeting...
Read More

The next Facebook marketing row could be bundled page posts

The arguments over organic versus paid reach on Facebook have settled down for now: grumbles, maybe, but many marketers are getting to grips with extracting maximum return on investment for their ads. But there may be trouble...
Read More

Lyor Cohen on fan engagement: ‘Why is every thumb the same size?’

Former WMG exec Lyor Cohen, now running his own company 300 Entertainment, has been fielding questions from fans on Reddit in an Ask Me Anything (AMA) interview. There are some fun nuggets based on his business, which is...
Read More

Kate Bush asks fans to keep cameraphones in pockets at upcoming gigs

Kate Bush is the latest artist hoping to avoid a sea of cameraphones waving in the air during her concerts, although her chosen method is a polite letter on her website, rather than takedowns or threats. “We have purposefully...
Read More

Twitter’s head of music on “thinking like a fan”

Twitter Music may have been a damp squib but Twitter is still a powerful tool for musicians in their marketing and connections with fans. Twitter’s head of music, Bob Moczydlowsky, has given a Tedx Hollywood talk on the...