Tag: fans

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Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
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Director of Connected Fans Strategy – mtheory – Los Angeles or New York

Job Title: Director of Connected Fans Strategy   Location: Los Angeles or New York   Connected fan relationships are at the core of mtheory’s artist development strategy. We are seeking a highly curious individual to...
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Fan-collaborators will be paid for Logic’s new YouTube project

Artist Logic is getting his own ‘one-hour television special’ based around collaborating with musicians and fans around the world. The twist: it won’t be on television, but on YouTube. Logic is working with a startup...
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Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience

Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
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Tootoot: Concerts Powered By Fans

(This is a sponsored feature) Where are your fans? It’s one of the most important questions in the modern music industry. Not just in terms of which social networks they’re following you on, but also the hunt for the...
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Kodaline are making personalised Vines for fans

Irish band Kodaline have found a nifty use for Twitter’s Vine video-sharing app: they’re recording personalised songs for fans using it. Fans are being asked to request a song for a friend on Twitter by tweeting...
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The next Facebook marketing row could be bundled page posts

The arguments over organic versus paid reach on Facebook have settled down for now: grumbles, maybe, but many marketers are getting to grips with extracting maximum return on investment for their ads. But there may be trouble...
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Lyor Cohen on fan engagement: ‘Why is every thumb the same size?’

Former WMG exec Lyor Cohen, now running his own company 300 Entertainment, has been fielding questions from fans on Reddit in an Ask Me Anything (AMA) interview. There are some fun nuggets based on his business, which is...
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Kate Bush asks fans to keep cameraphones in pockets at upcoming gigs

Kate Bush is the latest artist hoping to avoid a sea of cameraphones waving in the air during her concerts, although her chosen method is a polite letter on her website, rather than takedowns or threats. “We have purposefully...
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Twitter’s head of music on “thinking like a fan”

Twitter Music may have been a damp squib but Twitter is still a powerful tool for musicians in their marketing and connections with fans. Twitter’s head of music, Bob Moczydlowsky, has given a Tedx Hollywood talk on the...
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Damon Albarn’s new album gets an Everyday Robots web-app

Blur and Gorillaz star Damon Albarn’s first solo album, Everyday Robots, has been given a warm critical reception this year. Now it’s got a nifty web-app to help fans explore the album and related content. The site works...
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Foo Fighters fans raise $70k to crowdfund a gig in Richmond, Virginia

Live crowdfunding platform Crowdtilt has a new feather in its cap: an apparent promise by Foo Fighters to play a gig in frontman Dave Grohl’s home state of Virginia after fans in Richmond committed $70k in ticket pre-orders....