Tools. Listening Party: Premiere your music or podcast for fans
Lee Martin was the developer of what we crowned the ‘Best Listening Party’ in our Sandbox 2020 best music marketing campaigns report – for Future Islands’ album ‘As Long As You Are’. This innovative campaign...
February 22, 2021
Tools: With The Band. Revolutionizing fan engagement by putting community first
In 2017, Sarah Beth Perry developed the idea for the “fan engagement” platform With The Band while she was studying Entrepreneurship and Music Business at Belmont University in Nashville. The app and website, launching...
November 12, 2020
How should artists use Twitch to connect with fans?
Live video streaming service Twitch has been one of the (unwitting) beneficiaries of the global pandemic, as musicians scramble to find a way to compensate for the near-total shutdown of live music. In their recent “State...
October 6, 2020
Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020
Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...
September 30, 2020
Tools: Fanaplay. Digital Collectibles For The World’s Biggest Fans
The coronavirus pandemic has forced artists and their teams to focus even more on the digital space, where fans are spending the majority of their time. Fanaply – a company that creates digital collectibles and fan...
September 28, 2020
Beatchain launches Fan Builder automated ad-buying feature
We last wrote about digital marketing firm Beatchain in June, when it launched a smart-links feature called ‘hypelinks’ aimed at independent artists and labels. Now it’s got another new tool for its clients...
August 18, 2020
Facebook expands access to fan subscriptions and ‘stars’
In March, Facebook announced that it was expanding its ‘stars’ system to musicians. Stars are its equivalent to ‘bits and cheers’ on Twitch: a system for creators to make money when people are watching...
June 30, 2020
Twenty One Pilots launch online scavenger hunt for fans
The latest artist sending fans to different corners of the internet to unlock content around a new album is Twenty One Pilots. It kicked off with a livestream (although fans who missed that can check out the ‘START...
June 15, 2020
Fan-funding startup Corite closes its seed funding round
Music Ally wrote about Swedish startup Corite when it launched last year as the latest way for artists to make money by selling off stakes in their songs to fans. In its first month of operation, it raised $24k in fan-funding...
June 10, 2020
eMusic says its new ‘eMU’ token helps fans support artists
Music service eMusic has been flying the flag for blockchain technology since mid-2018, when it announced plans for a new music distribution platform that – get your blockchain bingo card and blotter out for this – “cuts...
May 26, 2020
Tools: Tradable Bits. Know your Fans, Market Smarter
Growing an artist’s listenership in specific markets or their social following is one part of the equation of nurturing fan bases and driving revenue. But what is often missing, is actually knowing who the fans are and...
May 20, 2020