Corite raises $24k in fan-funding for artists in first month
Music Ally wrote about the beta launch of Swedish fan-funding startup Corite in October, with five artists raising money from fans in exchange for a share of their royalties. Now the company has provided an update on how...
December 11, 2019
Tools: Fangage. Activate your Superfans
Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can you do with thousands of fans on, for example,...
November 14, 2019
Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive
This is the lead feature from our fortnightly Sandbox magazine, which focuses on essential skills and information for the modern music business. You can download the full issue here People are increasingly attuned...
November 13, 2019
Live Nation financials: ‘We are seeing fan spending as strong as ever’
Live Nation announced its latest quarterly financials yesterday, with Q3 revenues of $3.77bn actually down 2% year-on-year – although the company preferred to stress that over the first nine months of the year, its revenues...
November 1, 2019
Queen launch three fan-made music videos with YouTube
In July this year, Queen and Universal Music Group announced a contest with YouTube called ‘You Are The Champions’, tasking fans with creating new videos for three of the band’s hits. Three months on, and the winning...
October 25, 2019
SocialSweet launches Sweet for fan rewards
There have been many, many social platforms built around offering fans rewards based on their engagement. There is Fanbase, which runs as a blockchain-powered rewards scheme. Then there is Via which weaves rewards into...
October 15, 2019
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX
Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
March 20, 2019
Director of Connected Fans Strategy – mtheory – Los Angeles or New York
Job Title: Director of Connected Fans Strategy Location: Los Angeles or New York Connected fan relationships are at the core of mtheory’s artist development strategy. We are seeking a highly curious individual to...
February 13, 2019
Fan-collaborators will be paid for Logic’s new YouTube project
Artist Logic is getting his own ‘one-hour television special’ based around collaborating with musicians and fans around the world. The twist: it won’t be on television, but on YouTube. Logic is working with a startup...
October 9, 2018
Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience
Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
February 17, 2018