Tools. Colabox: The premium platform for music labels and artists
There’s a lot of ways to drive both attention and consumption towards an artist’s music: campaign activations like micro-games, listening parties, UGC campaigns, or competitions are all keenly sought by marketers. However,...
April 22, 2021
African DSP uduX launches ‘PopRev’ for fans to invest in artists
The exciting thing about ‘high-potential’ music markets – but also sometimes the scary thing for the biggest western music companies – is that they won’t necessarily follow the templates laid down in the most mature...
April 16, 2021
As ‘Fearless’ re-record debuts, fans are hiding the old version
Today sees the release of ‘Fearless (Taylor’s Version)’, the first in Taylor Swift’s planned series of re-recordings of her old albums. This remake of her second album, from 2008, will be sitting side by side with...
April 9, 2021
Spotify CEO: ‘We will become a lot better at monetising your fans’
Fresh from his company launching its new Loud & Clear website focused on musicians’ streaming earnings, Spotify CEO Daniel Ek dropped in to Clubhouse last night alongside Facebook CEO Mark Zuckerberg and Shopify...
March 19, 2021
Tools. Listening Party: Premiere your music or podcast for fans
Lee Martin was the developer of what we crowned the ‘Best Listening Party’ in our Sandbox 2020 best music marketing campaigns report – for Future Islands’ album ‘As Long As You Are’. This innovative campaign...
February 22, 2021
Tools: With The Band. Revolutionizing fan engagement by putting community first
In 2017, Sarah Beth Perry developed the idea for the “fan engagement” platform With The Band while she was studying Entrepreneurship and Music Business at Belmont University in Nashville. The app and website, launching...
November 12, 2020
How should artists use Twitch to connect with fans?
Live video streaming service Twitch has been one of the (unwitting) beneficiaries of the global pandemic, as musicians scramble to find a way to compensate for the near-total shutdown of live music. In their recent “State...
October 6, 2020
Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020
Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...
September 30, 2020
Tools: Fanaplay. Digital Collectibles For The World’s Biggest Fans
The coronavirus pandemic has forced artists and their teams to focus even more on the digital space, where fans are spending the majority of their time. Fanaply – a company that creates digital collectibles and fan...
September 28, 2020
Beatchain launches Fan Builder automated ad-buying feature
We last wrote about digital marketing firm Beatchain in June, when it launched a smart-links feature called ‘hypelinks’ aimed at independent artists and labels. Now it’s got another new tool for its clients...
August 18, 2020
Facebook expands access to fan subscriptions and ‘stars’
In March, Facebook announced that it was expanding its ‘stars’ system to musicians. Stars are its equivalent to ‘bits and cheers’ on Twitch: a system for creators to make money when people are watching...
June 30, 2020