Tools. Audience Republic: Sell more tickets for your event
Audience Republic was established in 2016, three years after founder and CEO Jared Kristensen had lost $20k at a low-selling event he had put on. After three more years of organising various events, he realised that he was...
March 19, 2020
Ampled is a cooperatively-owned fan-funding platform for artists
The latest attempt to rethink crowdfunding for artists is Ampled, a cooperatively-owned platform that’s being built in the US by a group of artists, developers, designers and other creatives. “Our mission is to make...
January 20, 2020
Tools: RoadNation Empowers Creators and Fans to Build Tours Together
When it comes to touring, independent artists and their teams often face significant revenue risks. RoadNation aims to help mitigate this risk and drive more fan engagement through a direct artist-to-fan platform that sees...
January 14, 2020
Fan campaign makes Welsh-language song ‘Yma O Hyd’ an iTunes hit
Fancy starting the day with a sing-song? Come on then: “Ry’n ni yma o hyd / Ry’n ni yma o hyd / Er gwaetha pawb a phopeth…” Those are the words of ‘Yma O Hyd’, a track by Welsh folk artist Dafydd Iwan...
January 14, 2020
Corite raises $24k in fan-funding for artists in first month
Music Ally wrote about the beta launch of Swedish fan-funding startup Corite in October, with five artists raising money from fans in exchange for a share of their royalties. Now the company has provided an update on how...
December 11, 2019
Tools: Fangage. Activate your Superfans
Building engaged audiences on a social platform is one thing; but keeping them there when you are at the mercy of each platform’s algorithms is another thing entirely. What can you do with thousands of fans on, for example,...
November 14, 2019
Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive
Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts....
November 13, 2019
Live Nation financials: ‘We are seeing fan spending as strong as ever’
Live Nation announced its latest quarterly financials yesterday, with Q3 revenues of $3.77bn actually down 2% year-on-year – although the company preferred to stress that over the first nine months of the year, its revenues...
November 1, 2019
Queen launch three fan-made music videos with YouTube
In July this year, Queen and Universal Music Group announced a contest with YouTube called ‘You Are The Champions’, tasking fans with creating new videos for three of the band’s hits. Three months on, and the winning...
October 25, 2019
SocialSweet launches Sweet for fan rewards
There have been many, many social platforms built around offering fans rewards based on their engagement. There is Fanbase, which runs as a blockchain-powered rewards scheme. Then there is Via which weaves rewards into...
October 15, 2019
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX
Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they...
March 20, 2019