Tag: fastforward

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Chatty Penguin’s Cally Hocknell talks marketing, stories and Insta-famous eggs

“What’s the point of marketers like me, why would you commission research, when an egg knocks Kylie Jenner off the top spot on Instagram?!” There were jokes and sharp insight in equal measures in music marketer and Chatty...
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Vinyl in 2019: ‘We’re coming back to the joy, the addiction…’

The vinyl revival continues, and is still warmly welcomed by artists, labels and record stores alike. A panel at the FastForward conference in Amsterdam last week explored some of the trends around the format. The panel...
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Interscope EVP: streaming spurs creative exploration in hip-hop / R&B signings

The current popularity of hip-hop and R&B on music-streaming services is enabling labels to sign more artists, and thus take more creative risks, according to Nicole Wyskoarko, EVP of urban operations at Interscope Geffen...
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Pitch imperfect: ‘This process of trying to get on playlists is becoming borderline farcical’

Playlists continue to grow in prominence (within the music-streaming world) and importance (for artists looking for their breakout moment). So what are the latest trends that artists, managers and labels should be thinking...
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Sofar Sounds founder explains how it built a global music community

Sofar Sounds has built a big network of people running 'secret gigs and intimate concerts' across the world: its events take place in nearly 430 cities now. Founder and CEO Rafe Offer has just handed over the reins to...
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FastForward conference reveals latest round of speakers

The latest FastForward music-industry conference will take place in Amsterdam on 14-15 February, and curator Media Insight Consulting has announced a wave of new speakers for the event. They include keynotes from Sofar Sounds...
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SoundCloud: ‘Do not think of us [just] as a streaming service… we’re a form of social media’

How did Chance the Rapper, Lil Uzi Vert and other artists have such success building an audience on SoundCloud? Because they saw it as more than just a music-streaming service. That’s according to SoundCloud’s director...
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The future of the music industry: blockchain, diversity, hologram Roy Orbison and more

FastForward prides itself on doing things a bit differently from other music-industry conferences, from its diverse speakers and youthful audience to its now-traditional alcohol-fuelled closing panel, with its promise of...
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Diversity in the music industry: ‘We are all part of the solution’

From the recent open letters from women working in the Swedish and Australian music industries condemning harassment to the ‘step up’ storm currently engulfing Grammys organiser the Recording Academy, diversity is a huge...
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Striking the right notes with artist-focused advertising

Forget big-budget TV ads, billboard campaigns and radio promos. How can labels and other music marketers capitalise on new technologies to run the most effective advertising campaigns for their artists? And how will these...
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How NoCopyrightSounds went from YouTube channel to indie label with 1.2bn streams

NoCopyrightSounds first came to the attention of many people in the music industry for its role as the launchpad for Norwegian artist Alan Walker’s track ‘Faded’. How could a YouTube channel devoted to making tracks...
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Jaak CEO warns music industry not to get ‘bored with blockchain’

There is, to put it mildly, a lot of hype and misinformation around the world of blockchain technology, cryptocurrencies and initial coin offerings (ICOs) – including their potential for the music industry. Music Ally...