Music marketing service Feature·fm is launching a pre-save feature for YouTube Music, developed with the streaming service. It enables artists and their teams who use Feature·fm to encourage fans to […]
Using smart-links to direct fans to their preferred streaming service is a long-established part of music marketing.
When picking one of the many smart link providers for your artists, looking beyond their core functionalities is key. Functions that help drive important marketing goals – like saving music, […]
We’ve reported on Linkfire’s various partnerships to get conversion (or ‘attribution’) data from streaming services, so that music marketers can tell not just that fans tapped or clicked on smart links, but whether they streamed, followed etc afterwards.
But this isn’t an idea confined to one smart-links company. Feature·fm has just announced the addition of its own conversion and attribution features, starting with artists’ own merchandise stores, as well as from data partners Rough Trade, Anghami and Qobuz.
“The advanced attribution data we provide means you will be able to see conversion data for sales, streams and revenue after a fan clicks through to a store from one of your links,” promised the company, which is making the feature available to its Pro Artist, Pro Marketer and Enterprise customers.
Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all […]
Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in digital marketing. Rather than binning everything but the essentials, archivists and markets should be retaining as much as they can […]
Music-marketing startup Feature.fm has a new, well, feature. It’s called ‘Action Pages’, and it’s designed to help labels and artists reward fans for their activities within streaming services Spotify and Apple Music (initially: more will be added in the future).
Music-marketing firm Feature.fm has a new tool called ‘Ultimate Pre-Save’, which will help artists and labels run pre-save campaigns for their new albums on streaming services. And yes, that’s plural services: at launch, the tool supports Spotify, Apple Music and Deezer.
The company is hoping to make it easier for labels to run these kinds of campaigns: the first pre-save used an in-house tool built by Kobalt, while Apple has recently launched its own ‘Pre-Add’ feature as part of its platform.
Deezer has announced an interesting partnership with ‘native song ad platform’ Feature.fm, which it says will enable artists to promote their music as ‘sponsored content’ on its free streaming service. […]
The annual MidemLab music startups contest has showcased some important firms down the years: the likes of SoundCloud, Songkick, The Echo Nest and Kickstarter have all featured in past events.
Now the contest’s organisers, Reed Midem, have announced the 30 finalists for the 2014 MidemLab contest – big disclosure, Music Ally is a partner for the competition and helped choose this year’s crop.
All 30 will present during the Midem conference in Cannes in early February, with a panel of judges including Public Enemy’s Chuck D and representatives from Pandora, Warner Music Group, Samsung, Vivendi and several high-profile venture capital firms.