Sitting within Meta’s Horizon Worlds, it’s an island where, among other things, visitors find chords and create music with them.
Fender continues to add new features and content to its Fender Play educational service, which people access online to learn to play guitar, bass and/or ukulele.
Stuck in the Midi with you: Black Midi audition off-kilter support acts British math-rock band Black Midi don’t take the easy or obvious path. Ahead of the release of Cavalcade, their second album, in May they went out of their way to have it disqualified from the charts. They streamed it in full on YouTube […]
Instrument maker Fender is extending a promotion offering three months of free access to its Fender Play digital guitar-lessons service.
The promo launched in April, shortly after Covid-19 lockdowns began in many countries. Fender says that the Fender Play user base has grown from 150,000 to 930,000 subscribers since then.
With the promo extended until the end of 2020, that community of learners seems set to pass one million very soon.
Instruments-maker Fender has had a digital business for some time now: its Fender Play site and app has been teaching people to play guitar since 2017. Now the company has launched […]
“This fundamentally changes the nature of how we talk to beginner guitar players. We’ve always sold them guitars and amps, but we’ve never been part of the learning process other than ‘here’s the instrument’. Now we’re saying come back: we’ll teach you how to use it…”
Chances are you know Fender makes guitars and amps, but you may also have spotted the company’s move into music education in July, with the launch of something called Fender Play. It’s a video-based site and app that teaches people to play guitar.
It’s the most ambitious digital move yet for Fender since former Warner Music and Live Nation exec Ethan Kaplan joined the company in September 2015 as its general manager and chief product officer – digital.
In March, Gracenote appointed former WMG and Live Nation Labs exec Ethan Kaplan as its new general manager of music. Six months later, he’s leaving the company for a new […]