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Finnish artist Artem launches an ‘8D’ music video

Imagine if 2D was four times better, or if 3D was, ahem, 2.67 times better. That’ll be 8D! And it’s 8D that Finnish artist Artem, who’s signed to Warner Music, is exploring with his new music video.

We should stress, 8D isn’t about extra dimensions, but rather about a recently-developed way of recording and editing audio: this is a good explanation of what and how. 8D has been popular on YouTube, with a number of existing tracks having been reworked in 8D from the likes of Alan Walker, Imagine Dragons, Ariana Grande and Lauv.

Anyway, Artem has made a video for his new single ‘Värit’ that uses 8D sound – one of the first examples of the artist actually being involved in the process.

“8D-mixing creates an effect where the music sounds like it’s surrounding the listener’s head at different distances, immersing them in the experience. It is created through a program where one can manipulate the certain stereo-parts by moving them in a virtual 360 -degree space. This programming tricks the brain into thinking there’s much more mobility in the sound than there actually is,” explains WMG’s press release.

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Big Ear Games sees more potential for music-learning apps

The intersection of mobile gaming and music education is a category Music Ally has been tracking since 2011, when a Finnish startup called Ovelin started to get attention for a music-learning game called WildChords. It later rebranded as Yousician, and as of summer 2019 has generated more than 100m downloads of its apps.

Now history might just be repeating itself. Big Ear Games is another Finnish startup sitting at that intersection, with a free app for iOS and Android devices. The company was a finalist in the Midemlab startups contest in June in the music creation and education category.

“We are seeing a lot of excitement about what we do. People like the product,” says CEO Aviv Ben-Yehuda, talking to Music Ally shortly before heading to China for meetings with potential partners.

Posted inSandbox

Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing a key role in helping break artists and genres. This represents a whole new dynamic for […]

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New study explores impact of user-centric music-streaming payouts

‘User-centric’ streaming payouts refers to a proposed system where the royalties generated by someone’s subscription would be divided only between the artists that they listen to, rather than going into a central pool divided by market-share on the platform as a whole.

‘If you only listen to Ed Sheeran, your money only goes to Ed Sheeran’ is the high-concept pitch for it, although in truth, it’s seen more as a way for fans of smaller artists and niche genres to be sure that their money *isn’t* going to Ed Sheeran, as it would under the current ‘pro rata’ systems of payouts on services like Spotify. No offence to Ed!

None of the major streaming services currently operate a user-centric model, although Deezer said in 2017 that it was exploring the idea.

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Finnish band Phantom launch VR video using Notch technology

Finnish electronic duo Phantom have become the first artist to use new technology from Notch, which is best known for its software providing live visuals for a host of big acts.

Its new tool aims to help artists create virtual-reality videos based on the music itself.

“The interactive music video visualises sound in VR. It uses sound to animate, with drum, bass and vocals separated to drive different visuals. Users are surrounded by the music and truly immersed in the experience,” as the company explained it in a press release.