Google completes its acquisition of fitness tech firm Fitbit
Google announced plans to buy fitness tech firm Fitbit for $2.1bn back in November 2019, but the deal has since been subject to regulatory scrutiny. Now, 14 months on, it has been completed. One of the talking points in that...
January 15, 2021
UMG signs music licensing deal with fitness service Variis
Variis isn’t a fitness startup as such: it’s a fitness app launched last March by Equinox Media, owner of a chain of gyms in the US. The app works with a Peloton-style connected exercise bike, which costs $2,500,...
January 14, 2021
UMG ups its licensing efforts in social, fitness and gaming
Sir Lucian Grainge has sent his annual end-of-year email to staff at Universal Music Group. It is largely a roundup of the company’s accomplishments in 2020, plus praise for how staff have continued to work amid the...
December 18, 2020
Apple reveals AirPods Max headphones and Fitness+ launch
Despite two recent press events, Apple wasn’t quite done with product launches for 2020. Yesterday it unwrapped its latest audio product: a pair of wireless over-the-ear headphones called AirPods Max, for people with...
December 9, 2020
Peloton gets Beyoncé workouts, adds $1.5bn in value
Fitness firm Peloton's latest artist partnership is a biggie: Beyoncé. Who, apparently, has "been a Peloton member for several years" already. The deal focuses on Homecoming season for students at Historically Black...
November 11, 2020
Feeling Good: free report on music, fitness, wellbeing and technology
Earlier this month, Music Ally teamed up with British industry body the BPI for an online event called ‘Feeling Good’ about the intersection of music, fitness/wellbeing and technology. Now we’ve published a tie-in...
October 13, 2020
Spotify Pumped creates personalised HIIT workouts with music
Spotify's latest playlist personalisation microsite is focused on fitness. Specifically 'HIIT' workouts (high-intensity interval training). Launched in the UK, the Spotify Pumped site asks users whether they're exercising...
October 1, 2020
BPI and Music Ally event on music, wellbeing and technology
There are a lot of exciting things happening around music, wellbeing and fitness in 2020: from artists working with meditation services like Calm and Headspace, to the growth of Peloton and other fitness startups who make...
September 24, 2020
Echelon’s Peloton-like ‘Prime Bike’ is not an Amazon product
Some headlines overnight suggested that Amazon was launching its own exercise bike to take on Peloton, in partnership with a company called Echelon. You can see the press release that sparked those reports here: claiming...
September 23, 2020
Tonal is the latest connected fitness startup raising big money
From watching Peloton we know how interesting the connected fitness world is, with exercise devices for the home accompanied by live and on-demand workout videos and other digital features. And we also know that music...
September 18, 2020
Apple One bundles range from $14.95 to $29.95 a month
Apple's 'Time Flies' press launch last night focused on Apple Watch and iPad but not iPhones, as predicted. However, there were also some big services announcements, including the long-anticipated Apple One bundle. Well,...
September 16, 2020
Apex Rides hopes to take on Peloton, and it’s licensing music
Where there's a startup that's gone public in a big IPO, there'll be fledgling rivals hoping to follow the same path and compete with it. Such is the case with fitness firm Peloton. One of its latest rivals is called Apex...
September 9, 2020