Tag: fitness

The monthly 'Supernatural Artist Series' is kicking off with Katy Perry, with Imagine Dragons, The Weeknd, Coldplay and more to follow.

Barry McCarthy had a reputation for straight talking when chief financial officer at Spotify, and now he’s Peloton CEO, he’s carrying on in the same vein.

Peloton CEO Barry McCarthy may be fending off activist investors, but he's also trying to put his turnaround plan in place for the fitness tech company.

The Peloton Guide is a 'streaming media box' with a built-in camera, which hooks up to people's TVs and studies your movements.

It has been released in the US, Canada, Mexico and the UK, enabling people to punch along to its workouts without needing to buy its $1,495 wall-mounted device.

It has made the veteran DJ the latest subject for some Artist Series workouts, including a 30-minute mix of classical reworkings of famous dance-music tracks.

Fitness tech and gaming are two of the exciting new partnership opportunities for music companies and artists, so imagine the excitement when they cross over.

A Tribe Called Quest are the latest partners for Peloton's 'Artist Series' workouts – and this partnership comes with an interesting physical twist.

Former Spotify exec Barry McCarthy was appointed as CEO of fitness-tech firm Peloton earlier this month amid suggestions that the company may be up for sale.

All three major labels (and indies too) are increasingly keen to license fitness-tech startups, in the search for the next Peloton.

We would say fitness-tech firm Peloton is having a bad month, but if you look at its share price, it's had a bad last year.

Fitness is now established as another way for artists to stretch their catalogue, messaging, and milestone events to audiences outside of social media and streaming.