Tag: fitness

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VR fitness app Supernatural debuts artist workouts

The monthly 'Supernatural Artist Series' is kicking off with Katy Perry, with Imagine Dragons, The Weeknd, Coldplay and more to follow.
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Peloton posts $757.1m Q1 loss: ‘Turnarounds are hard work’

Barry McCarthy had a reputation for straight talking when chief financial officer at Spotify, and now he’s Peloton CEO, he’s carrying on in the same vein.
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Peloton shakes up pricing and launches Rock22 event

Peloton CEO Barry McCarthy may be fending off activist investors, but he's also trying to put his turnaround plan in place for the fitness tech company.
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Peloton shows off new fitness hardware: the Peloton Guide

The Peloton Guide is a 'streaming media box' with a built-in camera, which hooks up to people's TVs and studies your movements.
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Fitness tech firm Liteboxer goes VR with Meta Quest app

It has been released in the US, Canada, Mexico and the UK, enabling people to punch along to its workouts without needing to buy its $1,495 wall-mounted device.
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Peloton adds Pete Tong workouts and mulls third-party apps

It has made the veteran DJ the latest subject for some Artist Series workouts, including a 30-minute mix of classical reworkings of famous dance-music tracks.
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WMG is the launch partner for Peloton’s first game: Lanebreak

Fitness tech and gaming are two of the exciting new partnership opportunities for music companies and artists, so imagine the excitement when they cross over.
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Peloton’s A Tribe Called Quest workouts come with merch

A Tribe Called Quest are the latest partners for Peloton's 'Artist Series' workouts – and this partnership comes with an interesting physical twist.
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New Peloton CEO says he wants growth, not a quick sale

Former Spotify exec Barry McCarthy was appointed as CEO of fitness-tech firm Peloton earlier this month amid suggestions that the company may be up for sale.
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Mentra is the latest fitness-tech service licensing music

All three major labels (and indies too) are increasingly keen to license fitness-tech startups, in the search for the next Peloton.
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Activist investor tells Peloton CEO to get on his bike

We would say fitness-tech firm Peloton is having a bad month, but if you look at its share price, it's had a bad last year.
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Don’t Stop Me Now – Peloton and Queen want to ride their bicycle, together

Fitness is now established as another way for artists to stretch their catalogue, messaging, and milestone events to audiences outside of social media and streaming.