It has made the veteran DJ the latest subject for some Artist Series workouts, including a 30-minute mix of classical reworkings of famous dance-music tracks.
Fitness tech and gaming are two of the exciting new partnership opportunities for music companies and artists, so imagine the excitement when they cross over.
A Tribe Called Quest are the latest partners for Peloton’s ‘Artist Series’ workouts – and this partnership comes with an interesting physical twist.
Former Spotify exec Barry McCarthy was appointed as CEO of fitness-tech firm Peloton earlier this month amid suggestions that the company may be up for sale.
All three major labels (and indies too) are increasingly keen to license fitness-tech startups, in the search for the next Peloton.
We would say fitness-tech firm Peloton is having a bad month, but if you look at its share price, it’s had a bad last year.
Fitness is now established as another way for artists to stretch their catalogue, messaging, and milestone events to audiences outside of social media and streaming.
For B2B music company Tuned Global, years of hard work on its technology platform and music offering have been paying off in 2020 and 2021 so far.
“We’ve had a great last year: we’ve almost doubled as a business,” says managing director Con Raso, in an interview with Music Ally.
That growth has come from an increasingly diverse roster of clients, from telcos and local streaming service to wellness firms and other startups, who have tapped into various aspects of Tuned Global’s software and services.
We’ll tell you what you want, what you really really want. You want to pedal like billy-o until you’re a sweaty mess who can be smelt 12 miles away, to […]
FitXR is the British startup that made a name for itself with a virtual reality boxing app, which has since expanded into dance and high-intensity interval training workouts too. It […]
Fitness tech firm Echelon made the headlines last September after reports that it was launching a Peloton-rivalling ‘Prime Bike’ with Amazon, only for Amazon to point out that it was “not an Amazon product or related to Amazon Prime”. More positively, the company signed a deal in November with MediaNet to license music for its service.
Now it’s working with one musician in particular: Pitbull. In fact, he’s investing in the company; writing an ‘anthem’ for its service; launching his own ‘Ride with Pitbull’ channel that uses his music; getting a co-branded ‘Pitbull Bike’ and merchandise; and promoting the company on his next tour.
His investment follows a recent Echelon funding round involving Goldman Sachs. The deal is part of a bigger picture of fitness-tech and music partnerships, from Peloton’s ‘Artist Series’ workouts to the similar ‘Artist Spotlight’ classes launched recently by Apple in its Fitness+ service.
From the Beatles, Beyoncé and Billie Eilish to BTS, Bob Marley and a host of artists that don’t begin with the letter ‘B’, fitness tech firm Peloton has been building […]