Posted inPartner Content

Tuned Global talks telcos, wellness and local streaming growth

For B2B music company Tuned Global, years of hard work on its technology platform and music offering have been paying off in 2020 and 2021 so far.

“We’ve had a great last year: we’ve almost doubled as a business,” says managing director Con Raso, in an interview with Music Ally.

That growth has come from an increasingly diverse roster of clients, from telcos and local streaming service to wellness firms and other startups, who have tapped into various aspects of Tuned Global’s software and services.

Posted inNews

Pitbull invests in Echelon Fitness and gets his own channel

Fitness tech firm Echelon made the headlines last September after reports that it was launching a Peloton-rivalling ‘Prime Bike’ with Amazon, only for Amazon to point out that it was “not an Amazon product or related to Amazon Prime”. More positively, the company signed a deal in November with MediaNet to license music for its service.

Now it’s working with one musician in particular: Pitbull. In fact, he’s investing in the company; writing an ‘anthem’ for its service; launching his own ‘Ride with Pitbull’ channel that uses his music; getting a co-branded ‘Pitbull Bike’ and merchandise; and promoting the company on his next tour.

His investment follows a recent Echelon funding round involving Goldman Sachs. The deal is part of a bigger picture of fitness-tech and music partnerships, from Peloton’s ‘Artist Series’ workouts to the similar ‘Artist Spotlight’ classes launched recently by Apple in its Fitness+ service.