Posted inNews

BoxVR developer FitXR raises $7.5m of Series A funding

If Music Ally’s news has packed a little more… punch recently, it might be because our editor’s lockdown-fitness activity is jabbing, hooking and upper-cutting thin air in virtual reality game BoxVR.

Now the game’s developer, British startup FitXR, has raised $7.5m of Series A funding – specifically $6.3m from VC firms and a $1.2m innovation loan from Innovate UK.

The company says it plans to expand its operations in Europe and North America and launch “several exciting new products and services for people to keep fit in virtual reality” with the funding.

Posted inNews

Weav Music adds voice coaching to adaptive music running app

We’ve been writing about startup Weav Music since 2017, when the company co-founded by Google Maps co-creator Lars Rasmussen signed its first major label deals.

Its first app, Weav Run, was an app for runners with ‘adaptive’ music that changed according to their pace, but not just through speeding it up and time-stretching the tracks. Now Rasmussen and co-founder Elomida Visviki have announced the app’s latest move: the addition of voice coaching, which is also adaptive to the runner’s pace and progress.

There’s a video demo of how it works here.

Posted inSandbox

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts. There is a huge opportunity for music here – but there is also an awful lot to get […]

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Posted inNews talks music in fitness apps: ‘It’s about ROI’

Music is proving its value to fitness apps and other health-focused startups, according to Lauren Pufpaf, co-founder and COO of B2B music firm Feed·fm.

Health and fitness is a key vertical for her company, which handles licensing and playlist curation through to the APIs / SDKs and analytics required to offer music within such apps.

ClassPass, Tonal and MoveWith are among the apps featured in the case studies section of its website, along with non-fitness clients like retailer American Eagle Outfitters and basketball team the Golden State Warriors.