Liteboxer is the latest fitness startup that’s making music a key part of its service. It launched yesterday, with both TechCrunch and Engadget running with the ‘Peloton of boxing’ shorthand to describe the company’s offering. […]
Tag: Fitness
Posted inNews
BoxVR developer FitXR raises $7.5m of Series A funding
If Music Ally’s news has packed a little more… punch recently, it might be because our editor’s lockdown-fitness activity is jabbing, hooking and upper-cutting thin air in virtual reality game BoxVR.
Now the game’s developer, British startup FitXR, has raised $7.5m of Series A funding – specifically $6.3m from VC firms and a $1.2m innovation loan from Innovate UK.
The company says it plans to expand its operations in Europe and North America and launch “several exciting new products and services for people to keep fit in virtual reality” with the funding.
Posted inNews
Weav Music adds voice coaching to adaptive music running app
We’ve been writing about startup Weav Music since 2017, when the company co-founded by Google Maps co-creator Lars Rasmussen signed its first major label deals.
Its first app, Weav Run, was an app for runners with ‘adaptive’ music that changed according to their pace, but not just through speeding it up and time-stretching the tracks. Now Rasmussen and co-founder Elomida Visviki have announced the app’s latest move: the addition of voice coaching, which is also adaptive to the runner’s pace and progress.
There’s a video demo of how it works here.
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Supernatural is a $19.99-a-month musical VR fitness game
Non-gaming music apps have yet to take off for virtual reality headsets, in comparison to games. Music games, though, have some promise – as shown by the multi-million sales success […]
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Carrie Underwood launches fit52, her own fitness app
American artist Carrie Underwood has a new sideline in 2020: as a fitness guru. Her book ‘Find Your Path: Honor Your Body, Fuel Your Soul and Get Strong with the […]
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Peloton says it has now licensed more than 1m music tracks
Fitness startup Peloton may have been sued by music publishers, but an upbeat interview given to Billboard by its head of music Paul DeGooyer aims to portray the company as a willing […]
Posted inSandbox
Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive
Lead: Wellness and health have never been more culturally central than now – which is clearly a good thing. And within this, music is playing its part as acts soundtrack meditation apps and playlists power gym workouts. There is a huge opportunity for music here – but there is also an awful lot to get […]
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Posted inNews
Music Marketing’s Wellness and Fitness Drive
People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist […]
Posted inNews
Feed.fm talks music in fitness apps: ‘It’s about ROI’
Music is proving its value to fitness apps and other health-focused startups, according to Lauren Pufpaf, co-founder and COO of B2B music firm Feed·fm.
Health and fitness is a key vertical for her company, which handles licensing and playlist curation through to the APIs / SDKs and analytics required to offer music within such apps.
ClassPass, Tonal and MoveWith are among the apps featured in the case studies section of its website, along with non-fitness clients like retailer American Eagle Outfitters and basketball team the Golden State Warriors.
Posted inNews
Samsung’s Gear 2 smart-watch will come with music apps
Samsung launched its first smart-watch last year, but the Galaxy Gear met an unflattering critical reaction, and reportedly sold poorly too