TikTok gets a BTS premiere (plus a Republic Records series)
In 2020 there are few music exclusives bigger than being the first place the famously-passionate BTS Army can hear a new track from the K-Pop stars. So it’s a mark of TikTok’s ambitions in the music industry that it’s...
February 20, 2020
Flighthouse CEO Jacob Pace talks TikTok, music and virality
Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of...
May 24, 2019
Musical.ly channel Flighthouse spreads its wings to YouTube
Social app Musical.ly isn’t just about individual creators (or ‘Musers) – it has also seen the emergence of some new channel brands focused on music. Flighthouse, for example, which is generating a billion monthly views...
July 17, 2018