Players spent $8.2bn on digital games in July 2018 alone
According to the IFPI, for the whole of 2017, global digital-music spending (streaming and downloads combined) totalled $9.4bn. Without wishing to make you depressed on a Friday morning, here’s a figure to compare that...
August 24, 2018
Sandbox Issue 207: God Save The Streams
Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
June 28, 2018
Dance star Marshmello doubles down on gaming with new show
For a man with a bucket on his head, dance star Marshmello isn’t half bad at playing games. As we reported earlier this month, he won a pro-amateur Fortnite tournament at the E3 show, after teaming up with online-video...
June 27, 2018
Epic Games to pump $100m into Fortnite esports events
If you’re still not sure what the game Fortnite is all about, ask a passing 10 year-old. The action-shooter has become one of the biggest gaming crazes since Minecraft, with similar appeal to tween and teen gamers, as well...
May 22, 2018
‘Battle royale’ game Fortnite is generating $100m a month
We first wrote about Fortnite: Battle Royale last month, when Drake popped up on Twitch playing the game against a popular streamer. But the rise of Fortnite is well worth following for its own merits: a gaming brand that’s...
April 3, 2018