Fortnite is the next frontier for K-Pop stars BTS
BTS are no strangers to the gaming world, having starred in their first mobile game BTS World last year, with a follow-up (BTS Universe Story) about to launch. Now the K-Pop stars are heading to one of the biggest, buzziest...
September 22, 2020
Fortnite is launching a new series of in-game music concerts
Since May, video game Fortnite has had its own permanent music venue: the 'Main Stage' in its Party Royale mode. Diplo, Steve Aoki and Deadmau5 were among the first artists to play events there, but now the game's publisher...
September 9, 2020
Fortnite’s new season is live… but not for Apple devices
The new season of Fortnite goes live today: Chapter 2 – Season 4 is a big tie-up with Marvel, with a bunch of its superheroes and supervillains added to the game, complete with their most famous locations – and an in-game...
August 27, 2020
Apple hits back in Fortnite row with Epic Games CEO emails
If you thought Spotify versus Apple was tough, watch the gloves really coming off in Apple’s dispute with Fortnite maker Epic Games. In its first legal filing in response to Epic’s recent lawsuit, Apple has come...
August 24, 2020
Fortnite publisher’s battle with Apple steps up another notch
Things are getting even spicier in the battle between Fortnite’s publisher Epic Games and Apple over the latter’s App Store rules. Apple booted Fortnite out of the store last week after Epic added a new non-Apple...
August 18, 2020
Spotify has company as Fortnite maker sues Apple (and Google)
Spotify seemed well prepared when its EC antitrust complaint against Apple last March came with its own spin-off website detailing its issues. Now Epic Games, the maker of Fortnite, has taken that up several levels. Yesterday...
August 14, 2020
How to successfully livestream a music event
*Learn more about Music and Livestreaming: reaching fans AND making money Another day, another livestream. Well, probably another thousand of them. A year ago, livestreams were defined by their rarity, now they...
August 13, 2020
10 talking points around kids, music and technology in 2020
Last month, Music Ally took part in the BPI and ERA's New Kids on the Block online event, looking at children's digital habits and what they mean for music. Research company Kids Insights produced a report for the event...
August 11, 2020
Report hails Twitch’s ‘skyscraper’ viewing hours in Q2 2020
Another Covid-19 lockdown trend is the sharp growth of viewing hours for livestreaming video services, particularly Twitch. Industry firms StreamElements and Arsenal·gg have published their latest 'State of the Stream'...
July 24, 2020
Renegade TikTok meme is now an official emote in Fortnite
Earlier this year, we published an article about how Atlanta rapper K Camp's 'Lottery' track went viral on TikTok and Instagram last year, kickstarted by teenager Jalaiah Harmon's video of herself dancing to the track. The...
July 20, 2020
Sony Corporation invests $250m in Fortnite maker Epic Games
Sony Music's parent company is investing $250m in Epic Games, the company behind Fortnite. Sony Corporation announced the deal yesterday, and said it "allows Sony and Epic to aim to broaden their collaboration across...
July 10, 2020
NMPA boss puts Twitch, Fortnite on livestream licensing notice
Twitch is having a difficult moment with copyright takedowns and demands for a platform-wide licensing deal, but the US National Music Publishers Association (NMPA) has its sights set on sync royalties for recorded livestreams...
June 18, 2020