Travis Scott to premiere new track during Fortnite ‘tour’
There was lots of excitement around the huge audience for dance artist Marshmello’s concert in video game Fortnite in February 2019: 10.7 million players showed up to watch (and dance). Since then, there have been...
April 21, 2020
Fortnite rickroll emote caused some YouTube Content ID problems
Last week, we reported that Rick Astley’s ‘Never Gonna Give You Up’ had been turned into a Fortnite emote – one of the dances that players can perform in-game to celebrate or goad opponents. This emote included...
February 24, 2020
Fortnite’s new season has a spy theme… and Marvel’s Deadpool
One of the most interesting things about juggernaut gaming success Fortnite is its TV-like ‘seasons’ approach to rolling out new content. Every few months, a new season begins, with new features and locations for players...
February 21, 2020
Rick Astley’s ‘Never Gonna Give You Up’ is now a Fortnite emote
We confess to smiling at a YouTube video published from the official Fortnite channel (then shared on socials) titled ‘Watch How This Bear Made The Unlikeliest Of Friends’. The video is a rickroll: anyone clicking through...
February 17, 2020
Fortnite boss sees ‘free stuff in games’ as future of ads
It’s a bit reductive to call Tim Sweeney just the ‘Fortnite boss’ – his company Epic Games has a big business outside that game too, from the Unreal Engine development platform to game series like Gears...
February 13, 2020
Epic Games launches TikTok contest to find next Fortnite emote
The streams of the two biggest current digital youth-trends are crossing this month, as the publisher of Fortnite launched a dance contest on TikTok. The #EmoteRoyaleContest will be catnip for Fortnite’s tween’n’teen...
January 22, 2020
Epic Games launches ‘Icon Series’ of celebrity Fortnite skins
It’s nearly a year since Marshmello played a concert to more than 10 million people within the game Fortnite. Alongside that, he got his own ‘skin’ for the game – an accurately bucket-headed virtual version of...
January 16, 2020
Fortnite to get premiere of a scene from new Star Wars film
Video-game Fortnite’s latest marketing partnership isn’t around music, but rather movies. Next Saturday (14 December) a scene from the new Star Wars film, ‘The Rise of Skywalker’, will be premiered within Fortnite....
December 9, 2019
Everyone is getting sucked into the Fortnite black hole
If you are parents to children of a certain age, the pain of the last few days will have been immense. “Is it back yet? Is it working again? WHY?” Fortnite’s servers have been down since Sunday as it wrapped up its...
October 15, 2019
Major Lazer remix Fortnite music and launch in-game pack
After Marshmello and Weezer, the latest artist to launch a high-profile collaboration with video-game Fortnite is Major Lazer. The Diplo-led group have remixed two of the tracks that players hear in Fortnite’s ‘lobby’...
August 27, 2019
Fortnite World Cup climax attracted 2m concurrent viewers
Congratulations to Kyle Giersdorf, the 16 year-old gamer better known online as ‘Bugha’, who scooped the top $3m prize at the Fortnite World Cup last weekend. He won the solo competition at the event, in what was a good...
July 30, 2019
Fortnite players can stream its World Cup… from within the game
Here in the UK, the school summer holidays have started just in time for the first ever Fortnite World Cup – a big bet on esports by the game’s publisher Epic Games. And here’s some even better news for all those demob-happy...
July 24, 2019