Tag: fortnite

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Marshmello Fortnite gig sent his YouTube views soaring

More than 10 million people watched Marshmello’s first concert in video-game Fortnite last weekend. Now Nielsen has put out some figures showing how the event caused a big spike in his on-demand video (i.e. YouTube) streams....
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Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers...
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Marshmello Fortnite concert thought to have attracted 10m fans

Those rumours that dance artist Marshmello was going to play a concert within video-game Fortnite were right: it happened on Saturday. In fact, he played two concerts, 12 hours apart, to ensure people could attend at a suitable...
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Marshmello may be playing a gig within Fortnite this weekend

The popularity of video-game Fortnite has recently sparked a series of lawsuits from rappers and dancers, angry at the game including some of their signature moves without asking for permission or paying any kind of licensing...
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Ninjawerks album includes exclusive licensing for YouTube usage

UMG’s Astralwerks has released ‘Ninjawerks’, the dance-music compilation curated by gaming star Tyler ‘Ninja’ Blevins. The album was released on Friday through the usual streaming and download services, as well...
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Rapper 2 Milly sues Epic Games over Fortnite dance move

We’ve written about how music is woven into the fabric of this year’s gaming craze Fortnite thanks to its ‘emotes’ – dance moves that players can buy using the game’s V-Bucks currency, and then use to show off...
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What Fortnite and esports could mean for the music industry

At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...
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Sandbox Issue 215: ‘Boxing Clever. Sandbox Summit Special Issue

In a break with tradition, this issue of Sandbox is a wrap up of our recent Sandbox Summit in London. Inside, we have reports from every panel, every keynote and every presentation – going into detail on what was covered...
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Fortnite-maker Epic Games raises $1.25bn funding round

Given that video-game Fortnite made its first billion dollars around nine months after its release last September, you might think its publisher Epic Games can fund itself. Yet as the company pushes in to the esports market,...
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Players spent $8.2bn on digital games in July 2018 alone

According to the IFPI, for the whole of 2017, global digital-music spending (streaming and downloads combined) totalled $9.4bn. Without wishing to make you depressed on a Friday morning, here’s a figure to compare that...
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Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
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Dance star Marshmello doubles down on gaming with new show

For a man with a bucket on his head, dance star Marshmello isn’t half bad at playing games. As we reported earlier this month, he won a pro-amateur Fortnite tournament at the E3 show, after teaming up with online-video...