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Music marketing hits and hypes: notes from last night

Last night we gathered a crowd of friends in London for our Future Music Marketing: Hits or Hype event, with a panel of experts discussing the latest technologies, and their relevance to artists and labels. Some highlights follow, with links to the full reports at the end of this story.

When it came to messaging apps, we heard about a (perhaps) surprising pushback from artists over Snapchat campaigns. “We have had some pushback from some artists, specifically on Snapchat, saying ‘Isn’t that where people go to send naked pictures of themselves?‘“ said Sammy Andrews of Cooking Vinyl.

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Virtual reality, wearables and location: hits or hype for future music marketing?

Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or a bit of both – for helping musicians reach fans.

The final topic up for discussion wrapped in several futuristic technologies: virtual reality, wearable devices, the internet of things and location-based services. There was an introductory presentation by Music Ally’s training manager Nikoo Sadr, followed by the panel debate.

Our panellists for the night: Sammy Andrews, head of digital, Cooking Vinyl; Dino Burbidge, director of innovation and technology, WCRS; Niamh O’Reilly, digital director, Sony Music; Katie Ray, digital marketing consultant, Modest Management; and Jessica Roe, CEO, Level Theory. The moderator was Music Ally’s Eamonn Forde.

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Streaming music services: hits or hype for future music marketing?

Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or a bit of both – for helping musicians reach fans.

The third topic up for discussion was streaming services: what the likes of Spotify, Deezer, Beats and Tidal have to offer artists and labels. There was an introductory presentation by Music Ally’s own training manager Nikoo Sadr, followed by the panel debate.

Our panellists for the night: Sammy Andrews, head of digital, Cooking Vinyl; Dino Burbidge, director of innovation and technology, WCRS; Niamh O’Reilly, digital director, Sony Music; Katie Ray, digital marketing consultant, Modest Management; and Jessica Roe, CEO, Level Theory. The moderator was Music Ally’s Eamonn Forde.

Posted inAnalysis, News

Video and online ads: hits or hype for future music marketing?

Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or a bit of both – for helping musicians reach fans.

The second topic up for discussion was video and online advertising: Facebook, retargeting and more. There was an introductory presentation by Music Ally’s head of digital marketing training Claire Mas, followed by the panel debate.

Our panellists for the night: Sammy Andrews, head of digital, Cooking Vinyl; Dino Burbidge, director of innovation and technology, WCRS; Niamh O’Reilly, digital director, Sony Music; Katie Ray, digital marketing consultant, Modest Management; and Jessica Roe, CEO, Level Theory. The moderator was Music Ally’s Eamonn Forde.

Posted inAnalysis, News

Messaging apps: hits or hype for future music marketing?

Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or a bit of both – for helping musicians reach fans.

The first topic up for discussion was messaging apps: Snapchat, Line and more. There was an introductory presentation by Music Ally’s own head of digital training Claire Mas, followed by the panel debate.

Our panellists for the night: Sammy Andrews, head of digital, Cooking Vinyl; Dino Burbidge, director of innovation and technology, WCRS; Niamh O’Reilly, digital director, Sony Music; Katie Ray, digital marketing consultant, Modest Management; and Jessica Roe, CEO, Level Theory. The moderator was Music Ally’s Eamonn Forde.