Tag: games

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Snøw, Rxseboy and Jack Cullen get an Instagram stories game

Lo-fi artists Snøw, Rxseboy and Jack Cullen recently released their track ‘Spilled My Coffee’, which has been easing its way past half a million streams. Now there’s a promotional game for it, delivered as an Instagram...
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Ubisoft unveils Rocksmith+ as a service for learning guitar

Back in June 2011, games publisher Ubisoft unveiled a new game called Rocksmith. It was an attempt to take a step forward in music games, eschewing Guitar Hero-style controllers in favour of plugging in a real guitar, with...
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Why esports and music collaborations will drive growth across both industries (guest column)

This guest column comes from Phil Hübner, Chief Business Development Officer of esports platform Challengermode The intersection of esports and music isn’t a new phenomenon. Esports has often used live acts in the...
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Roblox says it is ‘surprised and disappointed’ by NMPA lawsuit

This morning, we reported on the National Music Publishers' Association (NMPA) lawsuit against games platform Roblox, on behalf of several of its members. Now the company has issued its response, in a statement sent to Music...
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Facebook buys Roblox-style games platform Crayta

With Roblox striking a growing number of partnerships with labels and artists, it’s no surprise that our industry is keen to spot similar games platforms that are emerging. We’ve written about Rec Room and Manticore...
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AudioMob joins Google’s European Black Founders Fund

AudioMob is a startup focusing on in-game audio ads for mobile games, and it has been working on campaigns with a number of labels including WMG and BMG. Now it’s also got backing from Google, which has made it one...
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Plastikman and Deadmau5 enter The Sandbox… NFTs included

Sandbox, as we hope you’ll all know, is Music Ally’s now-monthly marketing report which has spawned a series of events. The Sandbox, however, is something different: a ‘decentralised virtual world’...
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VR game Beat Saber launches Interscope-themed mixtape pack

We’ve been writing about the music-licensing (and, indeed, music-selling) efforts of Facebook-owned VR music game Beat Saber for some time. By February this year the game had sold more than 4m copies, and 40m songs...
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Music marketing: games, gamification and the metaverse

Travis Scott in Fortnite and Lil Nas X in Roblox bagged the biggest headlines around the latest wave of the music/gaming crossover, but there are plenty of other partnerships happening too. At Music Ally's Sandbox Summit...
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Zara Larsson set for album launch event within Roblox

It isn’t just artists signed to Roblox investor Warner Music Group who are exploring the potential of the games platform. Zara Larsson, signed to Sony’s Epic Records, is next up for a Roblox event. She’s...
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Music Ally startup files: Anything World’s voice-created metaverses

The metaverse, along with things like the seemingly all-pervasive NFTs, is one of those buzzy ideas that feels like the future but can be hard to precisely grasp. Broadly speaking, the Metaverse is a virtual “other”...
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Apple / Epic Games trial kicks off with arguments (and data)

The European Commission’s decision to send Apple a statement of objections on the grounds that it has “distorted competition in the music streaming market” was a setback for the company. But it came as another high-profile...