What Fortnite and esports could mean for the music industry
At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...
November 12, 2018
Red Dead Redemption 2 grosses $725m in its first three days
Last Friday saw the release of Red Dead Redemption 2, the rootin’ tootin’ Wild-West sequel from Rock Star Games, which is also behind the Grand Theft Auto franchise. And its latest game did rather well on its opening...
October 31, 2018
Fortnite-maker Epic Games raises $1.25bn funding round
Given that video-game Fortnite made its first billion dollars around nine months after its release last September, you might think its publisher Epic Games can fund itself. Yet as the company pushes in to the esports market,...
October 29, 2018
Gaming star Ninja to curate an album with Astralwerks
We’ve been writing about gaming star Tyler ‘Ninja’ Blevins for some time now: he broke online-viewing records while playing Fortnite with Drake earlier this year, before winning a pro-amateur tournament of that game...
October 29, 2018
Five trends for digital music marketing in 2018
There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
October 8, 2018
Beat Hazard 2 game ‘listens’ to streaming music for soundtrack
Game soundtracks are a meaningful part of the music-synchronisation pie, but what happens when games start sourcing their music through alternative sources to its rightsholders?
October 5, 2018
New study explores the clout of modern ‘power gamers’
Online-video network Fullscreen has teamed up with research firm Magid to explore the changing demographics – and the purchasing power – of modern gamers. Obligatory caveat: Fullscreen owns a number of gaming brands,...
October 3, 2018
Tencent / NetEase affected as Chinese government cracks down on gaming
Here’s a story that’s only just getting picked up in the west: the Chinese government has not approved the release of any new paid games in the country since March, nor has it approved any new free games to use in-game...
September 4, 2018
Grand Theft Auto V has generated 75bn minutes of music listening
Days after EA’s music boss Steve Schnur was boasting about the music-discovery potential of FIFA 19, another games publisher has been talking up its music stats. Rockstar Games told Rolling Stone that Grand Theft Auto V...
August 28, 2018
Players spent $8.2bn on digital games in July 2018 alone
According to the IFPI, for the whole of 2017, global digital-music spending (streaming and downloads combined) totalled $9.4bn. Without wishing to make you depressed on a Friday morning, here’s a figure to compare that...
August 24, 2018
FIFA 19 soundtrack songs will be heard a billion times
We’re about a month away from the release of FIFA 19, the latest instalment of Electronic Arts’ popular football video-game franchise.
August 23, 2018
Nintendo seeks millions in damages from gaming piracy site
Remember the days (circa 1999-2004) when the entire music business agenda was dominated by one topic and one topic alone – illegal filesharing? Just as the music business was first through the wringer, so it was the first...
August 14, 2018