Tag: games

At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...

Last Friday saw the release of Red Dead Redemption 2, the rootin’ tootin’ Wild-West sequel from Rock Star Games, which is also behind the Grand Theft Auto franchise. And its latest game did rather well on its opening...

Given that video-game Fortnite made its first billion dollars around nine months after its release last September, you might think its publisher Epic Games can fund itself. Yet as the company pushes in to the esports market,...

We’ve been writing about gaming star Tyler ‘Ninja’ Blevins for some time now: he broke online-viewing records while playing Fortnite with Drake earlier this year, before winning a pro-amateur tournament of that game...

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...

Game soundtracks are a meaningful part of the music-synchronisation pie, but what happens when games start sourcing their music through alternative sources to its rightsholders?

Online-video network Fullscreen has teamed up with research firm Magid to explore the changing demographics – and the purchasing power – of modern gamers. Obligatory caveat: Fullscreen owns a number of gaming brands,...

Here’s a story that’s only just getting picked up in the west: the Chinese government has not approved the release of any new paid games in the country since March, nor has it approved any new free games to use in-game...

Days after EA’s music boss Steve Schnur was boasting about the music-discovery potential of FIFA 19, another games publisher has been talking up its music stats. Rockstar Games told Rolling Stone that Grand Theft Auto V...

According to the IFPI, for the whole of 2017, global digital-music spending (streaming and downloads combined) totalled $9.4bn. Without wishing to make you depressed on a Friday morning, here’s a figure to compare that...

We’re about a month away from the release of FIFA 19, the latest instalment of Electronic Arts’ popular football video-game franchise.

Remember the days (circa 1999-2004) when the entire music business agenda was dominated by one topic and one topic alone – illegal filesharing? Just as the music business was first through the wringer, so it was the first...