Tag: games

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Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR...
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Rapper 2 Milly sues Epic Games over Fortnite dance move

We’ve written about how music is woven into the fabric of this year’s gaming craze Fortnite thanks to its ‘emotes’ – dance moves that players can buy using the game’s V-Bucks currency, and then use to show off...
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Digital spending on console games is up 80% year-on-year

We’re always keen to see what’s happening around digital trends in the games market, and research firm SuperData has some new numbers to pore over. It claims that people spent $1.53bn digitally on console games in October...
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What Fortnite and esports could mean for the music industry

At Music Ally's Sandbox Summit London conference last month, I gave a talk about games: specifically about what 2018's gaming craze Fortnite, and the wider world of esports - competitive gaming - could mean for music marketing...
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Red Dead Redemption 2 grosses $725m in its first three days

Last Friday saw the release of Red Dead Redemption 2, the rootin’ tootin’ Wild-West sequel from Rock Star Games, which is also behind the Grand Theft Auto franchise. And its latest game did rather well on its opening...
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Fortnite-maker Epic Games raises $1.25bn funding round

Given that video-game Fortnite made its first billion dollars around nine months after its release last September, you might think its publisher Epic Games can fund itself. Yet as the company pushes in to the esports market,...
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Gaming star Ninja to curate an album with Astralwerks

We’ve been writing about gaming star Tyler ‘Ninja’ Blevins for some time now: he broke online-viewing records while playing Fortnite with Drake earlier this year, before winning a pro-amateur tournament of that game...
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Five trends for digital music marketing in 2018

There are three pillars for music marketing in 2018: what you do with social media; what you do with digital service providers (DSPs, principally streaming services); and what you do with your own platforms - mailing lists,...
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Beat Hazard 2 game ‘listens’ to streaming music for soundtrack

Game soundtracks are a meaningful part of the music-synchronisation pie, but what happens when games start sourcing their music through alternative sources to its rightsholders?
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New study explores the clout of modern ‘power gamers’

Online-video network Fullscreen has teamed up with research firm Magid to explore the changing demographics – and the purchasing power – of modern gamers. Obligatory caveat: Fullscreen owns a number of gaming brands,...
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Tencent / NetEase affected as Chinese government cracks down on gaming

Here’s a story that’s only just getting picked up in the west: the Chinese government has not approved the release of any new paid games in the country since March, nor has it approved any new free games to use in-game...
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Grand Theft Auto V has generated 75bn minutes of music listening

Days after EA’s music boss Steve Schnur was boasting about the music-discovery potential of FIFA 19, another games publisher has been talking up its music stats. Rockstar Games told Rolling Stone that Grand Theft Auto V...