Mixmstr mobile game wants to generate revenues for artists
“Play gigs! Buy records! Fill the dance floor & become a Superstar DJ.” But enough about Music Ally’s ambitions for December. No, this is the introductory blurb for a new mobile game called Mixmstr, launched by...
November 20, 2019
League of Legends band True Damage make holographic live debut
In late October, we reported on the launch of True Damage, the latest avatars-backed-by-humans band to emerge from the game League of Legends. In this case, a hip-hop group whose behind-the-scenes singers included Latin...
November 11, 2019
League of Legends spawns another virtual band: True Damage
League of Legends is one of the most popular games in the world of esports – professional, competitive gaming – but its publisher Riot Games has also done some very interesting things around music. In 2017, the game spawned...
October 30, 2019
Pokémon Go developer Niantic faces new questions over privacy
Music Ally has been following the work of mobile games company Niantic with interest since its launch of Pokémon Go in July 2016 – and even back then, there were privacy concerns around the amount of data that the game...
October 21, 2019
Lessons from game streaming: the platform, not the gamer, rules all
The State Of The Stream report from Stream Elements covering Q3 2019 has been published and offers plenty of insights into the game-streaming world. Unsurprisingly, Twitch is the dominant platform here, accounting for 75.6%...
October 15, 2019
Everyone is getting sucked into the Fortnite black hole
If you are parents to children of a certain age, the pain of the last few days will have been immense. “Is it back yet? Is it working again? WHY?” Fortnite’s servers have been down since Sunday as it wrapped up its...
October 15, 2019
Vroom! Rick Ross gets his own racing game on Facebook
Is Facebook gaming still a thing? After a decade of ignoring Music Ally’s FarmVille farm, we don’t dare log back in to find out what became of our crops and animals. But yes, Facebook gaming IS still a thing: the social...
August 30, 2019
Major Lazer remix Fortnite music and launch in-game pack
After Marshmello and Weezer, the latest artist to launch a high-profile collaboration with video-game Fortnite is Major Lazer. The Diplo-led group have remixed two of the tracks that players hear in Fortnite’s ‘lobby’...
August 27, 2019
Korn will play a virtual concert in AdventureQuest games
When Marshmello played a concert in the game Fortnite earlier this year, he pulled a virtual crowd of 10.7 million people. Korn won’t have expected that scale of audience for their own virtual in-game shows yesterday,...
August 21, 2019
Migos star Offset buys a stake in esports crew FaZe Clan
The list of musicians who’ve invested in esports teams is growing longer by the month. Drake, The Weeknd, Will Smith, Drake (again), Steve Aoki and Imagine Dragons are among those who’ve acquired stakes in the...
August 21, 2019
Sandbox issue 232: Music Marketing in Trigger Cities
Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
July 11, 2019