Korn will play a virtual concert in AdventureQuest games
When Marshmello played a concert in the game Fortnite earlier this year, he pulled a virtual crowd of 10.7 million people. Korn won’t have expected that scale of audience for their own virtual in-game shows yesterday,...
August 21, 2019
Migos star Offset buys a stake in esports crew FaZe Clan
The list of musicians who’ve invested in esports teams is growing longer by the month. Drake, The Weeknd, Will Smith, Drake (again), Steve Aoki and Imagine Dragons are among those who’ve acquired stakes in the...
August 21, 2019
Sandbox issue 232: Music Marketing in Trigger Cities
Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing...
July 11, 2019
Lauv gets a Flappy Bird-style game: Billy Meets World
Lauv has been one of the breakout artists for Kobalt’s AWAL business. Now he’s capitalising on one of the (fairly) recent gaming crazes: Flappy Bird. Lauv’s version is called Billy Meets World, and it’s launched...
July 10, 2019
Marshmello launches his own mobile game to debut new album
EDM star Marshmello’s association with gaming is already well known: he’s teamed up with online star ‘Ninja’ to win pro-am Fortnite tournaments, and attracted more than 10 million people to his virtual concert within...
July 3, 2019
More than 9m people play Candy Crush Saga for 3+ hours a day
British politicians are currently interviewing a range of people from the games industry, as part of a select committee investigation into “immersive and addictive technologies”. Yesterday, an exec from mobile games publisher...
June 27, 2019
Trisha Yearwood helps celebrate Farmville’s 10th birthday
Here’s an anniversary we didn’t remember was coming: 10 years since the release of FarmVille, the Facebook farming game that established US firm Zynga as an early giant of the social gaming world. Music is part of the...
June 26, 2019
BTS World mobile game launches today with another new track
Today’s the day that BTS fans get to play the band’s new, official mobile game, BTS World. It’s being released by publisher Netmarble as a free download for Android and iOS from this evening (26 June). As we reported...
June 26, 2019
Capitol Music Group is building its own game-streaming studio
Fresh from launching a compilation album with gaming star Tyler ‘Ninja’ Blevins, Capitol Music Group is now building a studio in its Los Angeles HQ to help musicians follow in his game-streaming footsteps. “Because...
June 18, 2019
Fortnite publisher Epic Games buys social-video app Houseparty
Having raised a $1.25bn funding round, and with its Fortnite game continuing to be a licence to print money, publisher Epic Games is on the acquisition trail. It recently bought Psyonix, the developer of popular game Rocket...
June 13, 2019
Mobile games are 10% of app time but 74% of app spending
More games stats? We got ‘em! Well, analytics firm App Annie has got ‘em, at least. It’s published some new data on the mobile games market, as a sub-sector of mobile apps. “33% of all mobile downloads and 10% of...
June 12, 2019
Global spend on gaming reached $132bn in 2018 says Futuresource
Amid the hubbub of the E3 games conference in Los Angeles this week, research firm Futuresource Consulting has put out some new numbers on the global games market. They are, unsurprisingly, huge. The company claims that...
June 11, 2019