Nearly 1.2m people attended Ava Max’s party in Roblox
Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the ‘Ava Max Heaven & Hell Launch Party’...
October 6, 2020
Apple hits back in Fortnite row with Epic Games CEO emails
If you thought Spotify versus Apple was tough, watch the gloves really coming off in Apple’s dispute with Fortnite maker Epic Games. In its first legal filing in response to Epic’s recent lawsuit, Apple has come...
August 24, 2020
UMPG China held songwriting camp with League of Legends firm
We’ve written about the huge audiences for esports tournaments before, and the opportunities for artists to perform live at these events. Now Universal Music Publishing Group (UMPG) has spied an opportunity for songwriters...
August 20, 2020
Fall Guys launches ‘battle of the brands’ for in-game promo
We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and mini-games. It’s...
August 18, 2020
What is the future of virtual concerts on Fortnite and other online games?
Travis Scott is the latest act to turn an appearance in Fortnite into a landmark event for music, building on what Marshmello achieved within the game last year. Scott’s first concert there drew in 12.3m people and he will...
May 28, 2020
Sandbox Issue 252: Music’s extended stay in Fortnite
Lead: Last year there was a lot of excitement when Marshmello hosted a live set within Fortnite, but this year a run of shows by Travis Scott moved everything up several gears. This was aided in no small part by Fortnite...
May 14, 2020
Facebook is taking on Twitch with an app to watch gaming
Facebook is launching a new app today: Facebook Gaming. It’s training its sights squarely on the territory occupied by Twitch: people playing games and streaming the footage online for others to watch. According to...
April 20, 2020
What can the music industry learn from the biggest YouTube channels?
For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views...
April 16, 2020
Epic Games launches ‘Icon Series’ of celebrity Fortnite skins
It’s nearly a year since Marshmello played a concert to more than 10 million people within the game Fortnite. Alongside that, he got his own ‘skin’ for the game – an accurately bucket-headed virtual version of...
January 16, 2020
Report: games industry revenue grew to $120.1bn in 2019
We’ll have to wait a few months for the official IFPI figures on the global recorded-music market’s growth in 2019. However, for the games world, Nielsen subsidiary SuperData has issued its early estimates for global...
January 3, 2020
Artist Danny Brown to host a Grand Theft Auto V radio station
The game Grand Theft Auto V was released in September 2013, but six years on it’s still going strong, having sold more than 115m copies across various consoles, and with a popular online mode extending its lifespan. It’s...
December 11, 2019
League of Legends band True Damage make holographic live debut
In late October, we reported on the launch of True Damage, the latest avatars-backed-by-humans band to emerge from the game League of Legends. In this case, a hip-hop group whose behind-the-scenes singers included Latin...
November 11, 2019