Artist Danny Brown to host a Grand Theft Auto V radio station
The game Grand Theft Auto V was released in September 2013, but six years on it’s still going strong, having sold more than 115m copies across various consoles, and with a popular online mode extending its lifespan. It’s...
December 11, 2019
League of Legends band True Damage make holographic live debut
In late October, we reported on the launch of True Damage, the latest avatars-backed-by-humans band to emerge from the game League of Legends. In this case, a hip-hop group whose behind-the-scenes singers included Latin...
November 11, 2019
League of Legends spawns another virtual band: True Damage
League of Legends is one of the most popular games in the world of esports – professional, competitive gaming – but its publisher Riot Games has also done some very interesting things around music. In 2017, the game spawned...
October 30, 2019
Lessons from game streaming: the platform, not the gamer, rules all
The State Of The Stream report from Stream Elements covering Q3 2019 has been published and offers plenty of insights into the game-streaming world. Unsurprisingly, Twitch is the dominant platform here, accounting for 75.6%...
October 15, 2019
Music-for-gaming startup Five Vectors raises $1m funding round
A startup hoping to forge more links between the music and esports industries has raised a $1m seed funding round. The company is Five Vectors, and its business is focused around working with artists to create original...
October 10, 2019
Sandbox Issue 235: Talking TikTok Triumphs
Lead: TikTok is an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
September 5, 2019
Migos star Offset buys a stake in esports crew FaZe Clan
The list of musicians who’ve invested in esports teams is growing longer by the month. Drake, The Weeknd, Will Smith, Drake (again), Steve Aoki and Imagine Dragons are among those who’ve acquired stakes in the...
August 21, 2019
Big Hit Entertainment buys music-games developer Superb
The Korean music company behind BTS and other big K-Pop artists is taking a new step into the games industry. Big Hit Entertainment has acquired fellow Korean firm Superb, whose focus has been on developing music games....
August 20, 2019
Popular-with-kids game Roblox now has 100m players
Readers with children of a certain age will know all about Roblox: it’s a giant online sandbox where kids can play games and hang out together, but also create their own games if they want to. Along with Fortnite, it’s...
August 5, 2019
Gaming star Ninja ditches Twitch for exclusive Mixer deal
By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to...
August 2, 2019
Fortnite World Cup climax attracted 2m concurrent viewers
Congratulations to Kyle Giersdorf, the 16 year-old gamer better known online as ‘Bugha’, who scooped the top $3m prize at the Fortnite World Cup last weekend. He won the solo competition at the event, in what was a good...
July 30, 2019
Fortnite players can stream its World Cup… from within the game
Here in the UK, the school summer holidays have started just in time for the first ever Fortnite World Cup – a big bet on esports by the game’s publisher Epic Games. And here’s some even better news for all those demob-happy...
July 24, 2019