Tag: gaming

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Artist Danny Brown to host a Grand Theft Auto V radio station

The game Grand Theft Auto V was released in September 2013, but six years on it’s still going strong, having sold more than 115m copies across various consoles, and with a popular online mode extending its lifespan. It’s...
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League of Legends band True Damage make holographic live debut

In late October, we reported on the launch of True Damage, the latest avatars-backed-by-humans band to emerge from the game League of Legends. In this case, a hip-hop group whose behind-the-scenes singers included Latin...
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League of Legends spawns another virtual band: True Damage

League of Legends is one of the most popular games in the world of esports – professional, competitive gaming – but its publisher Riot Games has also done some very interesting things around music. In 2017, the game spawned...
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Lessons from game streaming: the platform, not the gamer, rules all

The State Of The Stream report from Stream Elements covering Q3 2019 has been published and offers plenty of insights into the game-streaming world. Unsurprisingly, Twitch is the dominant platform here, accounting for 75.6%...
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Music-for-gaming startup Five Vectors raises $1m funding round

A startup hoping to forge more links between the music and esports industries has raised a $1m seed funding round. The company is Five Vectors, and its business is focused around working with artists to create original...
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Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
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Migos star Offset buys a stake in esports crew FaZe Clan

The list of musicians who’ve invested in esports teams is growing longer by the month. Drake, The Weeknd, Will Smith, Drake (again), Steve Aoki and Imagine Dragons are among those who’ve acquired stakes in the...
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Big Hit Entertainment buys music-games developer Superb

The Korean music company behind BTS and other big K-Pop artists is taking a new step into the games industry. Big Hit Entertainment has acquired fellow Korean firm Superb, whose focus has been on developing music games....
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Popular-with-kids game Roblox now has 100m players

Readers with children of a certain age will know all about Roblox: it’s a giant online sandbox where kids can play games and hang out together, but also create their own games if they want to. Along with Fortnite, it’s...
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Gaming star Ninja ditches Twitch for exclusive Mixer deal

By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to...
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Fortnite World Cup climax attracted 2m concurrent viewers

Congratulations to Kyle Giersdorf, the 16 year-old gamer better known online as ‘Bugha’, who scooped the top $3m prize at the Fortnite World Cup last weekend. He won the solo competition at the event, in what was a good...
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Fortnite players can stream its World Cup… from within the game

Here in the UK, the school summer holidays have started just in time for the first ever Fortnite World Cup – a big bet on esports by the game’s publisher Epic Games. And here’s some even better news for all those demob-happy...