As music rightsholders step up the licensing pressure on livestreaming platforms like Twitch, game streamers on those services – and the developers of those games – are having to deal with […]
Tag: Gaming
Posted inNews
League of Legends finals’ peak audience was 46m people
We’ve written about games publisher Riot Games’ work creating virtual artists like K/DA, including that group’s live return at the recent League of Legends World Championship in Shanghai – Riot’s […]
Posted inNews
Games videos watched for 100bn+ hours on YouTube in 2020
We know how popular music is on YouTube, including the service’s recent announcement that it has more than two billion monthly music users. But gaming is also hugely popular on YouTube, […]
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Fortnite now has an $11.99-a-month subscription option
Fortnite already has a multi-layered money-making model: players can buy its V-Bucks currency for individual item purchases, but also a season-long ‘Battle Pass’ enabling them to unlock more stuff. Now […]
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Tones and I set for Roblox Splash appearance and sound pack
Last week, we updated you on Roblox music creation app Splash, which has now been used by more than 21 million people. Created by startup Popgun, Splash’s twist has always been […]
Posted inReports
Music Ally Report:: Q3 2020 Edition
Our main feature focuses on TikTok’s eventful 2020 so far, from the deepening of its relationship with artists and the music industry to its tangles with the Trump administration, along with the rise of the short video apps category more generally. Our Second Look section analyses recent stories and data around Hipgnosis Songs Fund; Tencent […]
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Nearly 1.2m people attended Ava Max’s party in Roblox
Last month we wrote about the plans to hold an album launch party for artist Ava Max in gaming platform Roblox. So how did that go? Well, according to the public stats, the […]
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Apple hits back in Fortnite row with Epic Games CEO emails
If you thought Spotify versus Apple was tough, watch the gloves really coming off in Apple’s dispute with Fortnite maker Epic Games. In its first legal filing in response to Epic’s […]
Posted inNews
UMPG China held songwriting camp with League of Legends firm
We’ve written about the huge audiences for esports tournaments before, and the opportunities for artists to perform live at these events. Now Universal Music Publishing Group (UMPG) has spied an […]
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Fall Guys launches ‘battle of the brands’ for in-game promo
We wrote about the early success of new console and PC game Fall Guys earlier this month: an online multiplayer game where bouncy Minions-like characters bimble their way through obstacle courses and […]
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What is the future of virtual concerts on Fortnite and other online games?
Travis Scott is the latest act to turn an appearance in Fortnite into a landmark event for music, building on what Marshmello achieved within the game last year. Scott’s first […]
Posted inSandbox
Sandbox Issue 252: Music’s extended stay in Fortnite
Lead: Last year there was a lot of excitement when Marshmello hosted a live set within Fortnite, but this year a run of shows by Travis Scott moved everything up several gears. This was aided in no small part by Fortnite switching off all other parts of the game during Scott’s performance, making it not just the main […]
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