Tag: generation z

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Spotify and YouTube publish trend reports on Gen-Z habits

The Cannes Lions is very much a festival of Companies Showing How Deeply They Understand Generation-Z - two companies in our space included.
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Study explores how 90s music is being remembered (or not)

Research news of the day! "Millennials know 'No Diggity.' But Gen Z? Maybe half of them, at best." This is one of the findings from an interesting study published by The Pudding on how well (or not) hit songs from the...
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Flighthouse now has 20m followers for its TikTok channel

Social brand Flighthouse has reached a new milestone with its TikTok channel: it now has more than 20 million followers. The company says that its recent growth has been fuelled by its decision to start producing its own...
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Survey suggests US teenagers prefer YouTube to Netflix

Young people like YouTube? Who knew?! But according to a new survey conducted by US investment firm Piper Jaffray, the fact that American teenagers prefer YouTube to Netflix is newsworthy. The study found that 37% of teenagers...
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Social media’s impact on the life satisfaction of teenagers is “tiny”

Every generation has its folk devil – the one thing that is apparently going to corrupt and destroy “the young people”. The hula hoop, radio, Hollywood, TV, rock ’n’ roll, Cabbage Patch Kids (maybe), acid house,...
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70% of 12-34 year-olds in the US are using YouTube for music

Edison Research and Triton Digital have published their latest ‘The Infinite Dial’ report, which provides an annual update on ‘digital media consumer behaviour’ in the US. There is plenty for the...
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TikTok culture is wider (and possibly crueller) than its app

Many people in the music industry are trying to get a handle on social-video app TikTok: particularly how young people are using it, and what kind of culture is growing around their shared clips. If you’re one of those...
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YouTube is ‘the main way consumers aged 16-44 discover music’

Music videos continue to be the most popular video category on YouTube, accounting for 32% of views on the platform. This, at least, is the estimate published by research firm Midia Research in its latest State of the YouTube...
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Even teenagers are worried about their smartphone usage

There’s a lot of ballyhoo in the media about whether young people are spending too much time on their phones: it’s the parental fret-fest of our generation.
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Brands targeting teens with 1,000+ Instagram followers

If you needed a new reason to shake your head in wonderment about how Generation Z are living their best lives, the headline ‘Posting Instagram Sponsored Content Is the New Summer Job’ might provide it.
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95% of Gen-Z use YouTube and half can’t live without it

Millennials? Pfft, they’re LAST year’s buzzword to bang on about at tech conferences. This year it’s all about Generation Z (Gen-Z for short). That’s roughly people born between 1996 and 2010 – so aged between...
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AwesomenessTV preps ‘Spinal Tap for Generation Z’ film

One of the multi-channel networks presenting at this week’s MIPTV conference was DreamWorks-owned AwesomenessTV, which has several music links including a development deal with UMG. The company also talked about an upcoming...