Music streaming services love original content, and some of them also love spatial audio. George Ezra is thus in a sweet spot with Amazon.
Tag: George Ezra
Posted inNews
The Rise and Rise of Music Podcasts
*Learn more about how to successfully incorporate podcasts into your content strategy Podcasts are firmly part of our media diet – with some turning into huge brands and others happy […]
Posted inNews
Today’s positive coronavirus-related industry news (1 April)
Music Ally is trying to write a story every working day, rounding up the good, practical things happening in and around our industry: focusing on relief efforts and other initiatives […]
Posted inSandbox
Sandbox Issue 205: Merchandising and Swift Sales
Lead: In part two of our online and social media merchandise special, we go beyond Instagram to look at the wide variety of tools and platforms opening up here, how to best deploy them and where they can be used to make artist/fan relationships watertight. Technology, data, personalisation and lyrics are all helping change the […]
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Posted inMarketing
George Ezra :: digital marketing case study
Throughout the George Ezra campaign we have launched mini websites – one for Ezra Express and another that developed over time.
Posted inMarketing, News
George Ezra gets his own ‘Where’s Ezra?’ game
Where’s George Ezra? Starring in a new promotional web game, that’s where.
Called ‘Where’s Ezra?’, it’s inspired by the famous Where’s Wally? books – except here, fans are looking for 24 cartoon characters from Ezra’s life and work, from actor Ian McKellen to George’s own “Aztec Dave” alter ego, a baboon-mask wearing pasta aficionado.