Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing
Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
January 9, 2020
TikTok backs the Giggs economy in month-long partnership
TikTok currently finds itself in a position that YouTube knows only too well, being simultaneously hailed as a kingmaker for breaking new artists, and a hot potato when it comes to the question of licensing and royalties...
December 4, 2019
Giggs gets his own augmented-reality experience in London
British rapper Giggs is the latest artist to experiment with augmented-reality (AR) technology. In this case, Island Records has created an AR experience with a rooted physical location: a mural on a wall in Shoreditch, London....
February 27, 2019