Tag: glass animals
Sandbox Issue 270: Always-on my mind: how do artists avoid social media burn-out?
Lead: Always-on my mind: Artists have long accepted – sometimes reluctantly – that their role includes intimate direct-to-fan digital connectivity, usually via Social Media. Grinding out content on multiple platforms,...
February 24, 2021
Glass Animals make a Minecraft splash with fan’s ‘house flip’
A number of artists and festivals have experimented with the game Minecraft in recent years. One of the still-powerful things about it is the community of YouTubers and Twitch streamers making Minecraft videos, which reach...
February 18, 2021
Glass Animals launch an interactive Instagram filter
We’ve been really impressed with the digital shizzle of British band Glass Animals in recent times. The online replica of their computer desktop in May, for example, and the music video they made using fans’...
December 4, 2020
Sandbox Issue 259: Six Months On, What Next?
Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many...
September 2, 2020
Glass Animals created a music video with fans’ head-scans
Back in May, we wrote about an inventive digital marketing campaign for the band Glass Animals, letting fans poke around a virtual computer desktop and create stuff with their assets. Now label Polydor's ongoing campaign...
August 14, 2020
Sandbox Issue 252: Music’s extended stay in Fortnite
Lead: Last year there was a lot of excitement when Marshmello hosted a live set within Fortnite, but this year a run of shows by Travis Scott moved everything up several gears. This was aided in no small part by Fortnite...
May 14, 2020
Glass Animals go ‘Open Source’ to help fans get creative
In the lead up to their new album, Dreamland – scheduled for release in July – Glass Animals have created an online replica of their computer desktop that comes with assorted artwork, stems, samples and photos for fans...
May 8, 2020